Ambassador marketing can help your company on many levels. In this blog post, we will go over 5 different ambassador marketing success stories to give you some inspiration for your ambassador programme.
GO!: Involving Employees to Create Awareness
GO! Onderwijs van de Vlaamse Gemeenschap Gelijke, a public-school management organization from Belgium, wanted to connect to all their employees and fans in an engaging way to spread awareness and share their values on Social Media.
In less than 2 months, they were able to create a big base of internal ambassadors in less and they noticed a big increase in the engagement generated in social media. See how they did it in the full use case.
Belfius: Recruiting Young Talent Through Ambassadors
Belfius was looking for new ways to attract young professionals.Spreading the message to the right people wasn’t always that easy, but using their internal ambassador network got them some interesting results!
In one of their most successful actions, they involved their young employees in their a campaign to create awareness among young people and hire young talent.
As a result, they got a very noticeable increase in young applicators confirmed by the HR department and an improvement in the relationship between the young ambassadors and the bank.
Rode Kruis Vlaanderen: A Powerful Community of Supporters
Rode Kruis-Vlaanderen is an independent volunteer organization under the umbrella of the Belgian Red Cross. Their main mission is to defend the interests of vulnerable people both at home and abroad.
As most NGOs, Rode Kruis-Vlaanderen depends on people’s support to carry out its mission (donations, volunteers, etc.). In order to achieve this, it is very important for them to share their messages with their audience. However, it’s more and more difficult to get organic reach and paid advertising is very costly for their available budget.
Looking for a solution to reach and connect with their audience, they decided to start to ambassador marketing through Social Seeder.
Now, after only a year, they have a community of over 550 ambassadors in a year and an average organic reach of around 10,000 people per campaign.
Universite Libre de Bruxelles: Getting Closer to Students
University is all about community among students. But also between students and the University. For the Universite Libre de Bruxelles starting an ambassador program meant to create a closer connection students and the university and build a relationship that can benefit both greatly.
In a few months, they were able to recruit around 2100 students to become ambassadors recruited and 95% still active after year one.
House of Weddings: Recruiting Clients as Ambassadors (and very active ones!)
House of Weddings, Belgium’s online quality label guide of premium wedding vendors, wanted to promote their brand by making use of their strong partner network.
Existing social media channels had proved to be expensive and unstable. Looking for a creative and more efficient solution, they decided to launch an ambassador program.
They managed to recruit more than 50 ambassadors and the number keeps growing! Additionally, they receive, on average, 1 share per ambassador per campaign, so they have a very active ambassador base.
EXTRA: The case of Maker’s Mark
The community Maker’s Mark established through their ambassador program is something they could never achieve through traditional marketing. Consumers don’t want the push model of traditional marketing anymore but are in search of experiences.
Maker’s Mark’s shows us that an ambassador programme should not be taken just as a side activity. It is very important to take care of the relationship with ambassadors in order to have a positive outcome. Read more about the learnings we extracted from this whisky company.
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