Compensation alone is no longer enough to attract and retain top talent. Today’s prospective employees desire meaningful day-to-day work, competitive benefits, and the ability to be part of the bigger picture. All of these things converge to form what is commonly referred to as the “employee experience”.
As an employer, your first priority lies in making sure the employee experience at your organization is engaging and fulfilling. To enhance employee experience, many companies are turning to the latest business practices and digital tools. Let’s dive into a few below.
Take note from the B2C world
In a survey administrated by West Monroe Partners, nearly half of all respondents reported a “motivated and engaged workforce” was critical to achieving improved customer experience, business agility, and digital transformation. The customer and employee experiences are linked through their ability to be influenced by the decisions of a company. Your HR team should view its talent as the first contact the public has with the brand. Moreover, you have to understand employees can take negative experiences with them into digital world, for example, on a reputable professional review site like Glassdoor.
Employer branding is a strategy many companies are investing heavily in recently. Employees who are more socially engaged with their employer’s brand believe that their company is competitive and are optimistic about the future. Your team can augment its own marketing expertise with digital employer brand tools that monitor employee engagement and can measure overall impact, both within the workforce and among external candidates. An employer branding program starts with the first believers. Along with C-suite buy-in, your program should start by inviting a few top contributors- the rest will follow suit.
Invest in employee wellness
Work-life balance is a major component of positive employee experience. Data collected by RescueTime indicates only 74 percent of work is done during normal working hours. That’s to say, employees are taking more than a quarter of their work home with them on nights and weekends.
An unclear boundary between work and life can negatively impact an employee’s productivity, engagement, and even overall health. Managers and business leaders are taking steps to mitigate these negative effects by leveraging cutting-edge HR software tools and processes aimed at helping drive higher employee engagement and promoting a healthy work-life balance. Tools like these can help your business institute positive programs that center around proactive workplace wellness.
Improve internal communication
Internal communication strategies serve much greater purpose than just disseminating information. They help center your employees around important business goals and are a great way to develop a cohesive company culture. As the modern workforce becomes increasingly distributed (i.e., as more employees work remotely), digital messaging tools become critical to maintaining steady communication across an entire organization. If your organization can foster efficient communication with consistent messaging, it can effectively engage employees.
Improved communications is also all about relevant content. Only content that is relevant to your organization will be read and shared. Modern communications tools offer increased functionality for targeted posts, meaning that messages can be tagged by department and shared with relevant teams. This way, your company can cut down on extraneous noise and notifications, and interact with the content that’s most important to them.
There’s a common adage that says “change is inevitable; growth is optional”. Change is a daily part of business, but growing from that change and creating better products, services, and customer/employee experiences is what separates good businesses from great ones. Moreover, involving employees of varying roles in organizational change is a great way to improve overall engagement levels.
A business is always looking to iteratively optimize its internal processes to deliver better value to customers. This constant adjustment is referred to as “continuous improvement.” Ideas for continuous improvement is not limited to the c-suite and can come from anywhere within an organization. Crowdsourcing employee feedback and ideas keep your workforce invested in the process and more comfortable with where the business is headed.
Watch your people grow or watch them go
Sometimes, the best employee you have may not be destined to stay at your company. This can be down to a multitude of personal and professional factors, many of which you can’t control. However, the lack of professional development opportunities at work contributes to employee attrition, with 40 percent of outbound employees stating professional development as their reason for leaving according to Gartner.
In order to retain top talent, you’ll need to invest in your people, or understand that they will be seeking growth opportunities in another organization. You can set up a framework for mentoring within your organization, sponsor travel to conferences or professional coursework, and have frequent and honest conversations with employees about career progression. this way, employees don’t end up feeling stagnant in a role they’re not challenged by.
The employee experience is a nuanced concept, influenced by many factors. today’s business leaders are investing significant time and resources into understanding and improving the employee experience. Your business can join them, with a keen eye on leveraging technology tools and involving employees each step of the way.