Every organization has potential ambassadors. These can be motivated employees (internal ambassadors) or just as easily, loyal customers, members, or fans of the brand (external ambassadors). But how do you know who your ambassadors are? And above all, how you get in touch with them, bring them together and convince them to help spread your message?
Social Seeder has developed "ambassador homebase", a handy tool that helps you to identify, recruit, and then activate your ambassadors. This will allow your organization or business to take full advantage of the enormous potential of its ambassadors.
It all gets started with the recruitment of your potential ambassadors. With Social Seeder you can reach them in various ways, and then get them excited enough to tweet and share the stories you want to tell the world on their social networks.
By means of a recruitment email you can invite internal employees and external customers, as well as members or 'brand fans' to join your network of Ambassadors.
Your company or organisation's website is an important hub for those seeking information about your activities or information about the latest news and events. External Ambassadors can register in one simple click via a button on the homepage.
Your organization or company regularly sends out newsletters. People who subscribe to the newsletter show interest in your business, and want to stay informed about what's going on within your organization. They are the perfect candidate ambassadors, so why not ask them to become one via the newsletter?
Events and trade fairs are the ideal opportunities to interest new people in your organization or business. Maybe they want to share their enthusiasm with their social network? Through a totem (digital kiosk) fitted with an iPad interface, they can sign up quickly and easily as an ambassador. And of course you can position this totem centrally at your company or organization to recruit internal ambassadors..
Among others, you keep your employees informed of any news within your company or organization through the intranet. It's also the perfect way to invite them to become an ambassador.
Facebook Company Page
Just like your organization's website, the company Facebook page is a first connection point for people who like to keep up with everything that's going on. By using a button on this page they can register quickly and easily as an ambassador.
AMBASSADOR HOMEBASE VISUALISED
Registering as an ambassador is very simple. Those who wish to register will find themselves on a recruitment page with the corporate identity of your company or organization. Ambassadors can select their language here.
Potential ambassadors get more information about the ambassadorship, and answers to frequently asked questions: How often will I be asked to share campaigns? Can I decide which messages I want to share and on which social media? Afterwards they can proceed to registration.
THE PROFILE OF YOUR AMBASSADORS
It is convenient to divide your ambassadors into different sections; that is what allows you to let them choose to enrol in one or more ambassador communities. This can be based on their commitment to the organization, but can equally be based on their favourite product and/or service.
By using an online registration form, ambassadors can provide their personal data and agree to the privacy rules. They can then complete their registration.
THANK YOU PAGE
The brand new ambassadors are welcomed on a thank you page. Whoever wants to, can immediately share their ambassadorship with their own social network and choose to follow your organization on social media. The registration is complete when the new ambassadors confirm this via a validation mail that is immediately sent to them.
Via a convenient dashboard, you can monitor everything in real time. You see how many people visited the registration page in the last month, through which recruitment tool they arrived at the Ambassador Homebase, and how many visitors have also actually signed on as ambassadors. Graphs and tables illustrate the progress of the number of ambassadors, and indicate which events and recruitment tools yielded the most ambassadors.