Build trust and relevance
Employees are your most valuable marketing asset who boost your social brand reach across their personal social channels. Just keep in mind that:
92% of people trust word-of-mouth more than any advertising format.
74% of consumers identify word-of-mouth as a key influencer in their purchasing decisions.
Stay on brand and control the content your ambassadors share
Decide what content you want your employees to share and when.
Control the messages your employees’ share or give them the freedom to write it by themselves.
Segment your employees and the content you share with them to ensure you reach the desired audience.
Improve and control your social media ROI
Understand how your ambassadors are behaving and how your campaigns are working. Thanks to the results you can see how to improve your next campaigns and what content your ambassadors like.
Monitor who is sharing, who sees your content and how many people click on it.
Measure the ROI by tracking the URLs of your campaigns and learn which of your campaigns drive more sales.
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