Over the last 20+ years, employer branding has undergone significant changes in terms of company priority and general use. The common mindset of just “branding for appeal” is no longer enough to compete in the current talent war of today. Brands have begun focusing their efforts on fully integrating the entire experience to decrease recruiting costs, increase retention rates, and boost social media impact.
It’s 2019 and another year has started here at Social Seeder! Now more than ever, employer branding in companies is of the utmost importance. The paradigm is shifting, digital transformation is stronger than ever before, and companies are arming themselves with the correct tools to make sure their employer branding is bullet-proof. Below you will find 7 facts on employer branding that you need to be aware of:
Typically, brands who are looking for individuals to promote them normally tend to search for outsiders. What this means is that companies seek happy buyers or influencers to give their brand a “boost”. Unfortunately, they are looking further than necessary to achieve these goals. What they sometimes fail to see is that their best promoters are sitting in the same building they’re in. Enter “Employee Advocacy”
If you are a company and you have ANY will to be hiring staff in the future you have to be aware of today’s changing market and what job prospects look at when applying to your openings. In this short article, we give you 3 commonly-overlooked points (and a bonus must-have) that will help you with your employer branding efforts!
Social Seeder keeps on growing and we are very excited to introduce you to our new colleague, Luca! He will be working as our new digital marketer. And we expect great things from him. Here is a short interview we had with Luca to learn a bit more about our new team member.
First of all, what is a slogan? In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company.” Simply said, it’s a mini-statement about your business. The goal is to leave a key brand message in a consumers mind.
The most common challenge organizations face when rolling out their advocacy programmes is the engagement of their employees. In order to get your employees engaged, they need to understand why they do it and what the benefits are.
In order the fully maximize the ROI of your upcoming events or conferences you can’t strictly rely on paid advertising and email campaigns as the only promotional methods. It’s worth considering an employee advocacy programme and here’s why.
An ambassador programme goes further than just asking people to share your content, you have to get people involved and create a community of engaged people. To achieve this we believe that it’s good to give small incentives or organize activities everyone can enjoy.