If you are already using an employee advocacy programme we will now offer you 8 tips on how you can boost your programme.
In case you are still in the consideration stage where you are trying to figure out if employee advocacy is something for you, be sure to read this post we wrote about reasons to invest in employee advocacy:
Now, here are the 8 tips. You can find the explanation underneath the infographic.
1. Your advocates should be the first ones to know
Before announcing the important news with the big public, be sure to notify your advocates about it first. You don’t want them to be the last one to find out updates about the brand.
A lot of people are advocate or ambassador of a brand because they want to be to first one to know about updates and share this with their network.
2. Ask for feedback from time to time
Make it clear that you are open to feedback and criticism. It will not only help you build trust between you and your ambassadors, it will also help you to improve your programme.
A great way of asking for feedback is our new feature ‘Email Platform to Communicate with Ambassadors’
3. Being part of the programme should be optional
A very important thing about an advocacy programme is that everyone becomes an advocate on a voluntary basis. You only want people to participate if they choose to. If it’s forced on them, you will notice it in the results.
4. Set some clear expectations
Be transparent in what you want to achieve. Make sure the programme has some very clear and easy guidelines. The easier the programme is to participate in, the more people will want to join.
And share some of the results from time to time so the community knows what they achieved together.
5. Lead by example
Don’t expect employees to be passionate about your brand if you are not. If you are not actively involved in the programme, why should your advocates be?
6. Determine the right frequency
Find out what the right frequency of sending campaigns is. You don’t want to send to many campaigns because this will oversaturate their social media channels with your content. ( if they share every campaign ) This will take away the trustworthiness of the message they spread.
Don’t send them too few campaigns either. If you send one campaign every few months, there is a chance people will forget that they even became an advocate for your brand.
It’s all about finding the sweet spot, but this is different for every programme. A golden rule we follow is 1 campaign every 2 weeks. But we encourage you to experiment with this.
7. Offer incentives to your advocates
Personally, we don’t believe in the whole gamification thing. Advocates should be an advocate because they are interested in your brand and the content you provide.
This does not mean that you can’t reward someone from time to time, but we believe in small incentives going from a pad on the shoulder to a box of chocolates as a surprise on someone’s desk.
An example of ‘bad’ gamification is, for example, offering an expansive product to the person with the most reach on a campaign. People will share that campaign a lot and try their best to get great results. But ones the product is out and there are no other rewards, people will not be triggered to participate anymore.
8. Measure the success
Measure all the data you get from the programme and learn from it, this is one of the most important things for an advocacy programme. It’s fairly exceptional that your programme will work with the first campaign you send.
It’s a learning process where you try to find out what content works for what type of people. Again, take the time to experiment.
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About Social Seeder
We are an employee advocacy and social media engagement solution that gives your employees and fans a simple way to amplify your brand’s reach by sharing your stories across their social networks.