Building a strong workforce is critical for growth and sustainability. Companies need great people but it’s a challenge to find the right ones. According to a survey by CareerBuilder, 2/3rd of employers had made a bad hire in the previous year (source).
If you want your employer branding to be successful, a clear employee value proposition should be at the core.
Having a good content marketing it’s indispensable nowadays. However, due to lack of time, it’s not always easy to create fresh content that stands out among all the other online content. Repurposing content is a great way to make the most of the content you already have by changing its format or targeting a different audience.
The American bourbon brand, Maker’s Mark really knows how to connect and engage with their ambassadors and they have always try to have a strong connection with their customers. In this post, we analyze Maker’s Mark’s ambassador marketing strategy and extract the most important learnings from it.