5 Qualities of a Great Candidate And How to Identify Them

5 Qualities of a Great Candidate And How to Identify Them

Building a strong workforce is critical for growth and sustainability. Companies need great people but it’s a challenge to find the right ones. According to a survey by CareerBuilder, 2/3rd of employers had made a bad hire in the previous year (source).

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Employee Advocacy Learnings what’s working and what is not

Employee Advocacy Learnings: what’s working and what is not

First things first: What is advocacy? People love to express themselves, and one of the many ways of doing so is through the things they buy. From the clothes they wear to the food they eat, people assign deep meaning to the brands they love because they help them form their identities.

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Four Key Steps to a Great Employee Value Proposition

If you want your employer branding to be successful, a clear employee value proposition should be at the core.

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10 Great Reasons to Convince your Boss to Invest in Employee Advocacy [Infographic]

10 Reasons to Convince your Boss to Invest in Employee Advocacy

Here are some of the most important reasons why employee advocacy should be a no-brainer for your company.

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8 Reasons Why You are not Ready for Employee Advocacy [INFOGRAPHIC]

8 Reasons Why You are not Ready for Employee Advocacy

84 percent of people trust recommendations from people they know, more than any other form of advertising. Employee advocacy is a great way to reach your audience through people they know and exploit the advantages of word-of-mouth.

However, not all companies are ready for employee advocacy. Are you?

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Benefits of Building a Community on Social Media Facebook vs Linkedin

Benefits of Building a Community on Social Media: Facebook vs LinkedIn

In this blog post, we take a closer look at the benefits of building a community on social media, but before we get into that. Let’s take a look at some reasons why you would want to start a community of like-minded people on social media in the first place.

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Marketing for Non-profits 3 Musts of Your Online Fundraising Strategy

Marketing for Non-profits: 3 Musts of Your Online Fundraising Strategy

Online fundraising is no joke. In 2016, online donations accounted for the 7.2% of all the revenue raised and in some sectors it reached up to the 10.2%.

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B2B Marketing via Brand Ambassadors│Ambassadors' Side of the Story #2

B2B Marketing via Brand Ambassadors│Ambassadors’ Side of the Story #2

After interviewing the ambassadors of a city in Belgium, we have met the ambassadors of an industrial company to learn more about why they do what they do and understand more about how brand ambassadors can help your B2B marketing efforts.

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Content Marketing Benefits and Examples of Repurposing Content

Content Marketing: Benefits and Examples of Repurposing Content

Having a good content marketing it’s indispensable nowadays. However, due to lack of time, it’s not always easy to create fresh content that stands out among all the other online content. Repurposing content is a great way to make the most of the content you already have by changing its format or targeting a different audience.

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Ambassador marketing best practices the case of Maker's Mark

Ambassador Marketing Best Practices: The case of Maker’s Mark

The American bourbon brand, Maker’s Mark really knows how to connect and engage with their ambassadors and they have always try to have a strong connection with their customers.  In this post, we analyze Maker’s Mark’s ambassador marketing strategy and extract the most important learnings from it.

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