At Social Seeder we are always working to provide powerful tools that make it easy for brands to connect and engage with their ambassadors.
While they are often used as the same thing, brand loyalty and brand advocacy are not the same. You can have people that are loyal to the brand without advocating it, advocates who are not loyal, or both.
First things first: What is advocacy? People love to express themselves, and one of the many ways of doing so is through the things they buy. From the clothes they wear to the food they eat, people assign deep meaning to the brands they love because they help them form their identities.
Here are some of the most important reasons why employee advocacy should be a no-brainer for your company.
84 percent of people trust recommendations from people they know, more than any other form of advertising. Employee advocacy is a great way to reach your audience through people they know and exploit the advantages of word-of-mouth.
However, not all companies are ready for employee advocacy. Are you?
In today’s world, you can’t just rely on print advertising to promote an event. Digital marketing is vital for success as consumers are more focused on technology. Luckily, there are plenty of social media marketing tools, such as Facebook events, that you can use to promote your events online.