The importance of marketing storytelling has increased over the years and this is not surprising at all. A good story makes your brand more personal, helps you connect with your audience and increases brand loyalty.
Digital word of mouth has the power to build you up or tear you down. However, there are many ways in which can help your organization.
An ambassador programme goes further than just asking people to share your content, you have to get people involved and create a community of engaged people. To achieve this we believe that it’s good to give small incentives or organize activities everyone can enjoy.
Who said that your blog content always needs to be serious and professional? Sometimes, as it happens in real life, it’s better to start the conversation breaking the ice with a joke. Additionally, using funny content in your blog and social media will help you appeal to your audience’s emotional side, increasing your chances of engaging with them.
Social Seeder keeps on growing and we are very excited to introduce you to our new colleague, Dennis! He will be working as our new front-end developer. He’s originally from Holland but now lives in Barcelona. Here is a short interview we had with Dennis to learn a bit more about our new team member.
Over the last 20+ years, employer branding has undergone significant changes in terms of company priority and general use. The common mindset of just “branding for appeal” is no longer enough to compete in the current talent war of today. Brands have begun focusing their efforts on fully integrating the entire experience to decrease recruiting costs, increase retention rates, and boost social media impact.
Typically, brands who are looking for individuals to promote them normally tend to search for outsiders. What this means is that companies seek happy buyers or influencers to give their brand a “boost”. Unfortunately, they are looking further than necessary to achieve these goals. What they sometimes fail to see is that their best promoters are sitting in the same building they’re in. Enter “Employee Advocacy”
Social Seeder keeps on growing and we are very excited to introduce you to our new colleague, Luca! He will be working as our new digital marketer. And we expect great things from him. Here is a short interview we had with Luca to learn a bit more about our new team member.