Durabrik releases the power of employer branding



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DURABRIK

Client: Durabrik

Industry: Construction

Nº of employees: 200+


Durabrik is not just a construction company. They combine years of expertise in building with a passion for people. For them, building is not just a professional execution of a plan. Construction is working with and for people, and that’s what it’s all about for Durabrik.

CHALLENGE

What they wanted to accomplish


Durabrik has 3 main goals with Social Seeder:

  1. Create brand awareness: try to get their name out there and get people to know them.
  2. Increase number of shares on their post: In most of their campaigns, they share blogposts that believe are interesting and relevant for their ambassadors and their audience. The goal in these cases is that ambassadors and their network read the blog and, once they finished reading it, they start browsing the rest of the website.
  3. Recruit new talents: for instance, Durabrik uses Social Seeder to promote vacancies and get people to sign up. 
RESULTS

What they accomplished


Durabrik started working with Social Seeder in 2018 and they already feel the impact. At the moment, they have more than 31 ambassadors, 65% of which are active. They send, on average, four campaigns per month to different segments of our ambassadors and we are quite happy with the results.

An example of a campaign that was very well received by Durabrik’s ambassadors was “Collaboration Naturepoint”. 

With this campaign Durabrik wanted their employees to share their pride for the nature.

The results were very positive. The 18 employees shared the campaign on 2.4 social media channels on average and they helped Durabrik drive around 364 people to the website; almost 52 people per ambassador.

31

Ambassadors

Ambassadors
65%

Active ambassadors

Active ambassadors
4

Campaigns per month

Campaigns per month

A very handy tool to create extra but high-quality reach through social media. Furthermore, very user-friendly for our ambassadors, who are wildly enthusiastic about the initiative


Jessica Van Dorpe, Marketing Manager at Durabrik
Jessica Van Dorpe, Marketing Manager at Durabrik

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