Reed Midem boosts its brand reach though ambassadors

Reed Midem Cover

Reed Midem logo

Client: Reed Midem
Industry: Events


Reed MIDEM is a subsidiary of Reed Exhibitions, the world’s leading events organiser, with over 500 events in 39 countries.

CHALLENGE

What they wanted to accomplish


Reed Midem organises several important events and wanted to benefit from the power of word of mouth to promote one of their events called MIPCOM.

Main goals:

  • Create awareness one of their events called MIPCOM.
  • Make the most of the social influence of the speaker panel.
  • Make it easy and efficient for the speakers to share the information about the event.
SOLUTION

What they did


Reed Midem recruited some of the speakers of MIPCOM to become ambassadors of the event and used their influence to spread the word about the event on social media.

 Reed Midem Seeding Page
RESULTS

What they accomplished


  • Recruited 70% of the speakers of the event to become ambassadors
  • More than 100k+ people just though the social shares of the speakers.
  • Each ambassador generated a 745+ reach.
70%

of the event’s speakers recruited to become ambassadors

of the event's speakers recruited to become ambassadors
100K+

people reached through their ambassadors

people reached through their ambassadors
745+

people reached per ambassador

people reached per ambassador

We’ve been using Social Seeder for just over a year now. It’s enabled us to activate hundreds of ambassadors, and through them reach over 300,000 people. This has more than doubled our overall social reach, beyond our 240k-strong fanbase, and allowed us to start building a long-term ambassador plan.


James Martin│ Head of Social Media at Reed Midem
James Martin│ Head of Social Media at Reed Midem

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