Université Libre de Bruxelles recruits its students to create an ambassador community

Client: Universite Libre de Bruxelles
Industry: Education

The Université Libre de Bruxelles is a French-speaking private research university in Brussels


What they wanted to accomplish

University is all about community among students. But not only. Also between students and the University.

For the Universite Libre de Bruxelles starting an ambassador program meant to create a closer connection  with the students and the university and build a relationship that can benefit both greatly.

Main goals:

  • Increase awareness and improve their image on Social Media through their students.
  • Spread content adjusted to the different segments of ambassadors: teachers, students, alumni, events, external fans, etc.

What they did

ULB created a landing page to inform about the concept of ambassadorship. Then, they asked their supporters to sign up to be ambassadors and segmented according to their role and the content they were interested in.

They started to send regular campaigns (1-2 per month) with quality highly targeted content for the students.



What they accomplished

  • 2100 Ambassadors recruited.
  • 95% still active after year one.
  • Each ambassador generates an average of 28,3 clicks.
  • 15% of the ambassadors share regularly on at least two social media channels.

ambassadors recruited

ambassadors recruited

of active ambassadors after a year

of active ambassadors after a year

clicks generated per ambassadors

clicks generated per ambassadors

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