Dataflow, an IT company from Belgium, was looking for new talent to join its team. To attract candidates, they decided to go with something else than traditional recruitment processes. Instead, they chose an ambassador program to attract the right people.
Spreading a vacancy on the right channels requires time and expertise. And recruitment companies willing to do it for you charge high fees. Dataflow was looking for a creative solution that would allow them to avoid those two problems. They chose an ambassador strategy for a more personal approach.
- Recruit 2 new employees to join the HR department.
- Limit the costs of the recruitment process.
- Efficiency was key.
Dataflow decided to engage employees in the recruitment process, so they Involved a small group of enthusiastic employees and asked them to use their social media channels to recruit their two new colleagues.
They also added a sparkle of gamification by dividing employees into teams and offering prices for the winning teams.
- More than 2,000 visits to the job offers.
- 46 applicants.
- The 2 open positions were filled in less than 3 weeks.
visits to the job offers
highly qualified applicants
of the open positions filled in less than 3 weeks
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