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Thomas Berger

We are continuously sharing our thoughts, tips & tricks, plus best practices with one single reason: we want to help you build communities of ambassadors. Whether you are a marketing or HR professional, we want you to outperform your competitors.

Blog

Thomas Berger

How to get Employees to Care About Your Employee Advocacy Programme

The most common challenge organisations face when rolling out their advocacy programmes is the engagement of their employees. In order to get your ... - read more

Take your data one step further - 'Conversion Tracker'

In the current connected world, data and data analysis have become of big importance to every organization's strategy. Which is very logical, because ... - read more

What is Employee Advocacy and How to Implement it at Your Organisation

If you are looking for a way to implement an employee advocacy program at your organisation you have come to the right place. In this post, we have ... - read more

How to Get the Most Out of Events Through Employee Advocacy.

In order the fully maximise the ROI of your upcoming events or conferences you can’t strictly rely on paid advertising and email campaigns as the ... - read more

Content your employees would actually share with Examples

Having people from your organization share your content on their own social media channels is a great way to increase organic traffic, but not ... - read more

How Education Industries are Succeeding with Employee Advocacy

Employee advocacy offers lots of things in many different industry types. In this post, we’ll take a closer look at two different education groups ... - read more

Ambassadorship Marketing in HR-Recruitment environments

Digital transformation is everywhere and Social Media is a good weapon of choice. Over time we have seen copywriters turn into full storytellers, ... - read more

The Difference Between Brand Loyalty and Brand Advocacy

While they are often used as the same thing, brand loyalty and brand advocacy are not the same. You can have people that are loyal to the brand ... - read more