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Thomas Berger

We are continuously sharing our thoughts, tips & tricks, plus best practices with one single reason: we want to help you build communities of ambassadors. Whether you are a marketing or HR professional, we want you to outperform your competitors.

Blog

Thomas Berger

The Difference Between Brand Loyalty and Brand Advocacy

While they are often used as the same thing, brand loyalty and brand advocacy are not the same. You can have people that are loyal to the brand ... - read more

5 Great Ambassador Marketing Success Stories

Ambassador marketing success stories are everywhere. And before you start with your own ambassadorship program, you should be aware of the successes ... - read more

Four Key Steps to a Great Employee Value Proposition

If you want your employer branding to be successful, a clear employee value proposition should be at the core. An employer value proposition (EVP) is ... - read more