Social Media and HR. Unfortunately there are still HR professionals who don’t believe social media are here to stay. Or that they can’t benefit from social media. In this article we’ll convince you that social media isn’t for marketing only. Are you ready to reshape your future?
Social media is an opportunity for Human Resources
We wrote earlier a State of the Union of Human Resources where we gave you a brief history of Human Resources. We explained what went well, what didn’t go well and what’s ahead.
If you believe that an HR professional is responsible for roughly two tasks within a company: attracting new talent and retaining current talent, then you know that you should embrace the opportunity social media is giving you. This was the conclusion of the article so that you can add value.
Social media statistics for HR professionals
However we understand that you are still a bit sceptic so let’s convince you and share some relevant statistics with you.
Recruiting talent via social media
People are looking for jobs on social media, they are spending quite some time there for example to look relevant information on your company if they are looking actively, but thanks to social media you can even reach people who are passively looking for another challenge. All this is backed with data.
Social media can help Human Resources to attract new talent. 63% of recruiters say talent shortage is their biggest problem. If that’s true, why isn’t HR thinking outside the box and using social media to attract talent from neighbouring countries for example?
Different generations on social media
Every generation is active on social media. 90,4% of the Millennials for example use social media on a daily basis. And we all know that they don’t read newspapers anymore to find their new job, so why isn’t Human Resources proactively searching for new talent on all relevant social media channels?
Especially when you know that 79% of job seekers are likely to use social media in their job search. So why don’t you launch a social media campaign for example in order to get their attention and convince them to work at your company?
Employer branding on social media
69% of job seekers are likely to apply to a job if the employer actively manages its brand. And to elaborate more on the Millennials. 68% of them visit a company’s social media properties specifically to evaluate an employer's brand. So you can ask the same question here. Why is Human Resources not building a strong employer brand on all relevant social media channels?
These statistics prove not only the importance of using social media but also of building a strong (online) employer brand. Data shows that employee referrals continue to be employers' top source of hires, delivering more than 30 percent of all hires overall in 2016 and 45 percent of internal hires. And on top of that 47% of referral hires have greater job satisfaction and stay longer at companies.
Retaining talent via social media
Social media can help Human Resource too to retain talent. In this case HR can use social media with an internal instead of external focus. This is important as 74% of employees feel they are missing out on company information and news. 72% of employees don’t have a full understanding of the company’s strategy.
Building a company culture via social media
Social media can help with building a strong company culture too, 33% of employees said a lack of open, honest communication has the most negative impact on employee morale and building different communities. 54% of employees say a strong sense of community (great coworkers, celebrating milestones, a common mission) kept them at a company longer than was in their best interest.
In conclusion, Human Resources should embrace social media too. Statistics have shown that social media can help them to attract and retain talent and that belongs to the core responsibilities of Human Resources. An additional benefit is that social media gives HR a golden opportunity to have an impact on business results.