It is not easy to boost your brand on social media. Many companies find themselves lost in the overwhelming feed of content. In this post, we’ll take a closer look at tips you can use to boost your company.
Social media is a great way to reach new potential clients, build brand recognition, create a loyal customer base and drive more sales. For this reason, more and more brands are choosing to invest in social media marketing.
Unfortunately, it is not as easy as setting up a Facebook page and adding some pictures. It needs time, effort and commitment.
Here are some tips that will make the task easier for you:
1. Define your target audience
Before creating your content, you need to ask yourself “Who is my target audience?”
The best way to excel is to give your target audience valuable content. Identifying your target audience will help you achieve this. Keep in mind that you can’t be everything to everyone. If you try to capture too broad of an audience, you might end up not captivating anyone.
Try to focus your content on specific segments of your audience. You will see that it is worth the effort to create content for a small audience.
“One of the biggest mistakes that budding personal branders make is trying to appeal to everyone. Think about the game of darts: You have to aim in order to hit the board. (If you let your darts go without aiming them, you probably won’t be very popular.) If you hit the board, you score. And if your aim is very good and you hit the bull’s eye, even better!" (Susan Chritton, author of Branding for Dummies)
2. Choose the Right Platforms
Is Facebook, Instagram, Pinterest, Snapchat, YouTube or Twitter the best place to put your marketing dollars? It all depends on your brand and what you're trying to accomplish and not every content is adequate for every platform.
For example, Pinterest and LinkedIn are great for visual brands (i.e.: the fashion industry) but if you don’t have imagery based content, these might not be the right networks for your business.
Focus most of your time on the platform that will add the most value to your brand.
In the following infographic, you can see the main characteristics of the top networks and what they are better for.
3. Use appealing visuals
40% of people will respond better to visual information than to plain text. Additionally, viewers are 85% more likely to purchase a product after watching a product video.
Visuals are processed faster in the human brain, it’s pure human nature. The information in an image digested faster than plain text.
Create visuals that are true to your brand’s tone of voice, so people will know it’s reliable content provided by your organisation.
You can use different types of visual content to keep everything fun. For example:
- Images: When you use an image, people are triggered to read your post.
- Videos: They are very useful for presenting a problem and then showing the solution that your product can offer.
- Infographics: These are great for showcasing all your complex data and statistics in an easy display.
- Screenshots: With screenshots, you can provide your audience with a quick behind the scenes look at your product.
4. Create shareable content
It’s not enough to establish a presence on social media for your brand. You should create content that your followers want to engage with.
Just keep in mind that the average reach of one social media user could be around 2000 people! So, it’s important that you create good content that people want to share.
People that trust your brand and share content on a voluntary basis are called brand ambassadors. They are your brand’s biggest fans and want to be part of the community. Ambassador marketing is a quick and easy way to improve your performance.
5. Provide great customer service
Most brands just look at social media as a channel to promote their brand online. However, many people also use it to ask for support or information.In fact, 67% of consumers reach out to a brands social media for customer service. Here is where you can make the difference!
Don’t leave these questions unanswered. No interaction from the company itself can lead to unfollows. Don’t expect your followers to put in the effort if you are not engaged yourself.
- Reply as quickly as possible. 42% of people expect a response within 60 minutes.
- Try to reply to all feedback, questions and comments
- Know what post should be resolved in public or in private
- Respond positively to negative comments
6. Never Stop Monitoring
Listening to your audience essential to succeed in social media. You need to monitor what people are doing and infer what they want.
By monitoring the right things, you will get multiple insights on how you can come out on top:
- Learn about competitors: If you are on social media, it’s quite likely that your competitors are on there too. It’s good to monitor their activity, as it can help you improve your own strategy.
- Stay on top of trends: By monitoring discussions in your sector you can identify changes and emerging trends.
- Get to know your audience: The more you know about your audience, the better, it will help you improve your marketing and create targeted campaigns.
- Crisis control: Social media can be your friend but can quickly turn into an enemy. Watch closely over negative comments and respond in a positive way.
- Identify and define your target audience
- Choose the right platforms and the right type of content
- Use visual content
- Create easily shareable content
- Provide the best customer service on social media
- Monitor the whole process and get out on top