People do business with people they know, like, and trust. This drives employees to develop relationships with prospects as part of the sales process, which can be achieved through social selling. Social sellers use social media to build their personal brand and extend their lead networks.
By sharing relevant content, interacting directly with potential buyers and customers, and engaging in social listening, they position themselves as go-to resources for information about your products or industry. They show potential customers that they understand your business. That they are open to answering questions about it. Social selling is all about searching and finding the right prospects and engaging them with valuable content until they are up for sales.
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