What is brand advocacy?
Brand advocacy is all about converting your fans into true brand ambassadors that elevate your brand through word of mouth marketing. Find and identify people who have strong affiliations with your brand, and empower them to share company updates, leave reviews, and refer your products/services.
Your brand advocate can be dedicated customers, but also employees, business partners, or even influencers. In general, your advocates have a strong affiliation with your brand and are willing to preach their brand love.