Optimise the interaction between you, your co-workers and their social network
In a world driven by digital and social media, employee advocacy has become essential. Companies start to realize -more than ever- that their employees are its most valuable assets. Happy employees leads to company growth, retention, and a strong company culture. That’s why more and more companies are looking for ways to socially engage their workforce.
With organic reach dropping every year, employee advocacy helps companies to upgrade their organic reach. Since your employees have up to 10 times a bigger network than company pages and up to 8 time more engagement on shared content, employee advocacy is the way to go.
Studies have shown that audiences trust employees more than CEOs, well-known personalities, elected officials, and celebrities. 72% of your audience trusts social media content shared by their friends and family. Build trust and credibility by tapping into the networks of your employees.
Studies have shown that socially engaged companies drive real business outcomes. They are up to 58% more likely to get increased sales leads, 58% more likely to attract top talent and 40% more likely to be perceived as competitive.
By connecting with your workforce you give your employees the ability to better understand the company vision, you encourage collaboration and connections within the company. In the end, your employees become more engaged with your company.
Want to get started with Employee Advocacy? We gathered everything we know in a practical and hands-on Ebook.
