Create trust.
Candidates trust employees' messages 300% more than your company content. Employees reflect the true nature of your business.
And how employee advocacy can amplify your employer brand.
In an increasingly competitive global marketplace, attracting and retaining the right kind of talent is central to a company's ability to grow. One of the most important factors for brands, to convince talent, is a strong employer brand.
On this page, we teach you about employer branding, and how you can build a strong employer brand through employee advocacy.
Many organizations define employer branding and are solely focusing on the recruitment process. Although they aren’t wrong, we believe that employer branding is more than just recruiting new employees.
We define employer branding as the way your organization stands out of the crowd as an employer. It is basically the way your organization is perceived by and marketed towards (future) employees.
Building an employer brand is not an overnight job. It is a long-term process and it all starts from within: your employees. That's when employee advocacy comes to play.
The best employer branding comes from within your organization: your employees. We often hear a lot of leaders tell: your employees are your brand. The way you position yourself towards them is equally important as attracting new employees.
With employee advocacy, you are activating your employees to spread the love. In this way, you tap into the potential of reaching prospective talent through their social media channels, and while doing so you build an authentic and credible employer brand.
Candidates trust employees' messages 300% more than your company content. Employees reflect the true nature of your business.
The social networks of your employees are up to 10 times bigger than your corporate pages, and they are filled with prospective talent.
Research has found that companies that have a strong employer brand see faster speeds when recruiting.
Social Seeder combines a strategic approach to employee advocacy with a communication platform to build connections, increase sharing and foster engagement.
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