Event marketing

And how you can get the most out of your events through ambassador marketing.

Events have always been an essential part of a marketing strategy. Thanks to social media platforms, it’s easier to let people know about your important functions, webinars and happenings. But with Social Seeder you can improve visibility on social media by asking your ambassadors to promote your valuable events and increase participation.

What is event marketing?

Event marketing is a strategy that is used to promote a company and its products or services through an in-person or real-time event. An event can be online and offline, in the form of webinars, live events, conferences, live-streaming events, …

Event marketing is often used to create long-lasting relationships with buyers. It is one of the best ways to build brand awareness, increase customer engagement, generate leads, and educate customers. A lot of marketers find that event marketing is one of the most impactful marketing strategies.

With social media at the core of our modern culture, a lot of marketers are exploring ambassadorship to succeed in event marketing.

How can ambassadorship help me with event marketing?

Ambassadorship is basically the online form of word-of-mouth marketing. Find and identify people who have strong affiliations with your brand, and empower them to share updates about your event. Ambassadors can be people who have attended previous events and who are willing to promote your next events, but it can also be your employees, customers, and partners. Find out why it can be interesting to invest in ambassadorship:

Reach new audiences.

Finding an audience that wants to attend your event is maybe the most important part of organizing your event. Tapping into the social networks of your ambassadors enables you to attract a relevant audience for your event.

Create more buzz.

Your ambassadors' networks are up to 10x bigger than your company's network, and they get up to 8x more engagement. Sharing messages about your event through the profiles of your ambassadors will allow you to make more impact.

Generate PR attention.

Publications and news sites prefer to feature companies with a strong fanbase. An ambassadorship program can open the door to new promotional opportunities for your brand.

How Social Seeder can help you
with ambassador marketing

As you can imagine, implementing a successful ambassadorship program doesn't happen overnight. Luckily we have 5+ years of experience in launching and scaling ambassadorship and advocacy in 250+ organizations across different industries.

Discover how Social Seeder can help you in this process:

1-click-to-share platform to make it easy and convenient for your ambassadors to share content
You stay in charge of your content look & feel of the content
Track campaigns and learn which content performs better
Measure ROI by tracking URLs easily and find out which campaigns drive more sales
Monitor the efforts of your ambassadors: who is sharing, how many engagements and clicks are they generating, ...

Curious for more?

Want to get started with ambassador marketing? Let's schedule a call to discover how Social Seeder can guide you.