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Attract top talent with HR marketing

HR marketing

And how employee advocacy can help you achieve HR marketing success.

We believe there is a big shift coming up for HR professionals. Attracting talent is one of the top priorities in HR, according to 56% or HR leaders. But also retaining and engaging employees, and building an authentic employer brand are big challenges. On this page, we would like to introduce you to HR marketing, and how employee advocacy can help you to achieve HR marketing success.
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What is HR marketing? 

HR marketing is a general term for all the activities your company undertakes to attract and retain talent. It is called HR marketing but there is actually a lot of marketing involved. The only thing different between the two is the audience you are speaking to. But in both cases, you are trying to reach out to an audience, with specific content, to engage them and convert them, and make sure they love your company.

HR has evolved a lot in the last years and the war for talent has become a very important goal in the HR professional’s life. One of the strategies that work well to achieve HR marketing success, is employee advocacy.

How employee advocacy can help your HR marketing initiatives? 

Employee advocacy is about the transformation of your employees into true brand advocates. They spread the love through word-to-word marketing, which in these days is mostly via social media.

Employee advocacy is changing the way companies are attracting and engaging talent. Research has shown that employees have up to 10 times bigger networks than the brand's social pages. This makes it easier for brands to tap into the networks of their employees to reach out to prospective talent. On the other hand: employees who are true advocates are more engaged at work and help you to build a true and authentic employer brand. 

Did you know that companies with socially engaged employees are 58% more likely to attract top talent and 20% more likely to retain them?

HR marketing builds your employer brand

Building your employer brand.

Because of the power shift in the hiring process from employer to employee, employer branding has never been more important before. It’s up to your company now, to prove that you are worth working for.

HR marketing helps gaining trust

Gaining trust by being authentic.

The general public trusts social media content shared by friends and family more than content from CEOs, online personalities, elected officials, and celebrities. Content shared through the personal channels of your employees is perceived to be more credible and authentic.

HR marketing helps reaching prospective talent

Reaching prospective talent.

The networks of your employees are much bigger and filled with prospective talent. Because it's much harder to generate awareness in the crowdy social media newsfeed, content shared through the networks of your people gets more reach and therefore more engagement.

HR marketing increases employee engagement

Increase employee engagement.

Employees that actively share company content are more likely to talk positively about your organization, both internally as externally. They also feel more connected to co-workers beyond their teams and leadership. 

How Social Seeder can help you with attracting talent

In an increasingly competitive global marketplace, attracting and retaining the right kind of talent is central to a company’s ability to grow. We help you to convert employees into true brand ambassadors and reach prospective talent through their social networks.

Discover how Social Seeder can help you in this process:


  • 1-click-and-share platform to make it easy and convenient for your employees to share content
  • You stay in charge of the look & feel of the content
  • Track campaigns and learn which content performs better
  • Measure ROI by tracking URLs easily and find out which campaigns drive more hires
  • Monitor the efforts of your people: who is sharing, how many engagements and clicks is this generating, ...

Curious for more?

Want to get started with Employee Advocacy? We've gathered all our insights in an Ebook for HR professionals.

Download the ebook for HR professionals