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Political marketing through ambassadorship

Political marketing

How ambassadorship can help you build a strong political marketing campaign.

It is impossible for political candidates to accept every backyard barbecue or pancake breakfast invitation that comes their way. Luckily, you can still create a strong online community of supporters, so they get a sense of who you are and what you stand for. Highlight your values, stay top-of-mind and show how your ideas can win in 2021!

On this page, we give you insight on political marketing and how ambassadorship can help you achieve political marketing success.

Political marketing Statistics
Political marketing Statistics3
Political marketing Statistics2

What is political marketing? 

Political marketing is nothing new. It is the process in which political candidates make use of marketing tools and techniques to reach out to potential voters.

The term political marketing is most used in the context of democratic political systems because the support of the masses is important for success. But it can be used in other political contexts too, such as with the goal to build a strong (personal) brand.

The coming of the Internet and social media platforms has changed the world of political marketing. Voters have a much broader voice, which is both an advantage and a threat in politics.

A lot of political organizations and politicians are exploring ways to better engage their (potential) voters, and few are exploring the possibilities of ambassadorship.

How can ambassadorship help me achieve political marketing success? 

Ambassadorship is basically the online form of word-of-mouth marketing. As a politician, you act as a voice of the people. By using ambassadorship to amplify this message, you are tapping into new networks of potential voters. 

Ambassadorship marketing is generating awareness for your campaign through the networks of your followers. The impact is usually much bigger because people trust people more than politicians.


Political marketing makes more impact

Make more impact.

Because your message comes through their friends, family and colleagues they trust, your message is actually been listened to and generates a bigger impact.

Political marketing reaches new audiences

Reach new audiences.

Tap into the personal networks of your ambassadors and generate awareness for your campaign. Get exposure in your fans' network and reach potential new followers. 

Political marketing increases visibility

Increase visibility.

Organic reach drops each year, which makes it harder for you to get a lot of reach. Empowering your ambassadors to re-share your content can supercharge your reach and increase your visibility. Research shows that politicians that are more visible, get more votes. 

How Social Seeder can help you
with ambassador marketing

As you can imagine, implementing a successful ambassadorship program doesn't happen overnight. Luckily we have 5+ years of experience in launching and scaling ambassadorship and advocacy in 250+ organizations across different industries.

Discover how Social Seeder can help you in this process:


  • Our 1-click-to-share platform makes it easy and convenient for your ambassadors to share content
  • You stay in charge of your content's look & feel
  • Track campaigns and learn which content performs better
  • Measure ROI by tracking URLs easily and find out which campaigns drive more sales
  • Monitor the efforts of your ambassadors: who is sharing, how many engagements and clicks they are generating, ...

Curious for more?

Want to get started with ambassador marketing? Let's schedule a call to discover how Social Seeder can guide you.

Schedule a Demo