What is social media marketing?
Social media marketing is about using social media platforms as a company, to connect with their audiences with the goal to build brand awareness, engage their community, drive website traffic, and generate sales. Social media marketing is more than only posting stuff on those platforms, it is also about listening and engaging with your followers and analyzing the results of your efforts.
The best known social media platforms at the moment are: Facebook, Instagram, Pinterest, Snapchat, LinkedIn, YouTube, Twitter, …
Social media marketing has evolved in the last couple of years. Where companies used to see social media as a “free exposure tool”, a lot of organizations now are using social media in a more structured and strategic way to help to chase company goals.
Since the algorithms of social media platforms are evolving all the time, it has become more difficult for marketers to successful execute on social media marketing. That’s why a lot of companies have been exploring the path of employee advocacy.