Social selling through employee advocacy

Give your salesforce the right tool to establish their thought leadership and help them to become social selling experts.

Social media has become a crucial part of your customers' buying journey. According to an IDC survey, 75% of B2B buyers use a form of social media to make purchasing decisions. Being present online, demonstrating your expertise, establishing thought leadership and building relationships have become an important strategy for organizations. No wonder so many companies are tapping into the benefits of social selling.

What is social selling?

Social selling is a strategy that is implemented through the personal social media profiles of your salespeople. Social selling is all about searching and finding the right prospects, engaging them with thoughtful and valuable content until they are up for sales. Your salespeople position themselves to be top of mind when your prospect is ready for sales.

Discover why your company should tap into the possibilities of social selling:

Social selling establish thought leadership.

Your employees demonstrate your company's expertise by sharing content on their own social media profiles. Your audience sees a brand who is knowledgeable in your industry and employs enthusiastic experts, who are encouraged to share.

Social selling builds your company brand.

By helping your salespeople build a personal brand together with the company brand, you are reinforcing each other. You show your audience that your company is transparent and authentic and dares to speak with an individual voice, not just corporate speak.

Social selling builds meaningful relationships.

People buy from people they know, like and trust. Without a relationship, there can be no sales. By investing in social selling, you put a familiar face to your content and give your salesforce the ability to enhance their likability and trust factor.

Social selling drives new sales.

Did you know that sales rep who regularly shares is 45% more likely to exceed quota? While investing in social selling, your brand visibility increases and so do leads (and the quality of those leads).

How Social Seeder can help you achieve social selling success

As you can imagine, rolling out social selling won't bring you overnight success. Consistency is key: developing a habit of daily social activity, setting up learning initiatives for your salespeople, providing the right content on a regular base, ... These are crucial parts of social selling success.

Discover how Social Seeder can help you in this process:

Our 1-click-to-share platform makes it easy and convenient for your salespeople to share content
You stay in charge your content look & feel
Track campaigns and learn which content performs better
Measure ROI by tracking URLs easily and find out which campaigns drive more sales
Monitor the efforts of your salespeople: who is sharing, how many engagements and clicks they generate ...

Curious for more?

Want to get started with Social Selling? Let's schedule a demo to show you how we can help you achieve social selling success.