The Adecco Group attracted 25.000 visitors to their website.

#employee engagement
#employer branding

Find out how Adecco Group attracted more visitors to their website

The Adecco Group needed to create more pride about their employer among the workforce.  Being a recruiting company they wanted to show themselves as a prime employer brand.

Goals

Together with Social Seeder, 3 objectives were defined:

  • Boost the feeling of engagement.
  • Strengthen their reputation.
  • Promote events through their ambassadors.
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The Adecco Group is the number one Human Resources service provider in the world. They are the oldest member of the recruitment family with more than 5,100 agencies in 60 countries around the world.

No matter what sector, the 33,000 Adecco Group employees are committed to bringing companies and talents together.

Website

Results

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25.000 website visitors through the ambassadors

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High involvement to the program from managers

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Increased sense of engagement and involvement

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Implementation

How was the employee advocacy program implemented?

Recruiting ambassadors for the Adecco Group.

Initially, an email was sent to all their employees to introduce them to the program and invite them to become ambassadors.

After that, they used their intranet to recruit and introduced Social Seeder in their digital training courses. Besides that, each new member receives information about the program on their first day at work.

Management, The first Engaged advocates!

Management was the first group that brought together the other team members to enter the Employee Advocacy program.

At the start of the program:

  • 40 employees became an ambassador.
  • 50% shared regularly.

At the moment the Adecco group has:

  • 144 ambassadors.
  • 2 - 3 campaigns per month.

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