The Adecco Group needed to create more pride about their employer among the workforce. Being a recruiting company they wanted to show themselves as a prime employer brand.
Together with Social Seeder, 3 objectives were defined:
The Adecco Group is the number one Human Resources service provider in the world. They are the oldest member of the recruitment family with more than 5,100 agencies in 60 countries around the world.
No matter what sector, the 33,000 Adecco Group employees are committed to bringing companies and talents together.
Initially, an email was sent to all their employees to introduce them to the program and invite them to become ambassadors.
After that, they used their intranet to recruit and introduced Social Seeder in their digital training courses. Besides that, each new member receives information about the program on their first day at work.
Management was the first group that brought together the other team members to enter the Employee Advocacy program.
At the start of the program:
At the moment the Adecco group has: