Guidion develops personal and authentic communication

#employee engagement
#social selling

How Guidion developed personal and authentic communication

Guidion started working with Social Seeder in 2018 to release the power of employee advocacy. They use us mostly for employer branding purposes and to engage with their employees.


Guidion had 3 clear objectives with Social Seeder:

  • Create awareness: we try to get our name out there and get people to know us.
  • Drive traffic to our website: In most of our campaigns, we share blogposts that we believe are interesting and relevant for our ambassadors and their audience. Our goal in these cases is that ambassadors and their network read the blog and, once they finish reading it, they start browsing the rest of the website.
  • Boost conversion: for instance, we use Social Seeder to promote our events and get people to sign up.

Since 2005 Guidion teams up with freelancers, offering technical support in and around the house for customers from both national and international partners.


Icon open-double-quote-sans-left

I firmly believe in personal and authentic communication. Our people tell the story. Social Seeder is the tool we use to create a valuable community.

Laurens Tienkamp-Beishuizen
Head Communications



+100 ambassadors


On average 20 visitors on website per share


Highly segmented communication


Use Case Guidion - Seeding Page Grow-trainer

Use Case Guidion - Seeding Page Lily