The market was changing: people are more informed, they search for online information before purchasing a product or visiting a branch and, more importantly, they are more willing to trust their peers more than a brand.
This situation, together with the increasing importance of social media resulted in the fact that ambassador marketing was something on which ING Belgium wanted to focus.
ING Belgium had 3 clear objectives with Social Seeder:
Digital & Social Media Manager at ING Belgium
ING Belgium’s program consists out of three pillars: