The big challenge for Rode Kruis is to reach their volunteers that are spread out over the country. They are not located in one central office, making it very difficult to communicate the values and mission effectively.
They are also permanently looking for donors and sponsors for their cause. Thus employee advocacy is for them a very powerful tool to reach their network.
Rode Kruis had 3 clear objectives with Social Seeder:
Rode Kruis is an independent volunteer organization with the mission of defending the interests of vulnerable people, being proactive in emergency management, promoting sef-reliance and organizing blood supply, and caring for vulnerable individuals.
Rode Kruis has 806 professionals and 250 regional offices in Flanders, and is active in 180 countries.
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