Baloise started working with Social Seeder in 2018 to release the power of employee advocacy. The results are impressive and we’ll share them with you in this use case.
Baloise more than just insurance.
Baloise Insurance is the commercial name of Baloise Belgium SA and is part of the Swiss Baloise Group and it’s one of the top 4 non-life insurers in Belgium.
"Digital where possible, always human," is our strategy. Through digitization and our employees, we at Baloise Insurance are building an efficient and sustainable collaboration with our partners and independent brokers. This allows us to offer appropriate insurance solutions to individuals and companies.
Why did they choose Social Seeder?
They chose to work with Social Seeder to incorporate a new digital strategy.
Goals of the ambassador program
Baloise had 3 clear objectives with Social Seeder:
- Create ambassador community
- Increase online sales
- Retaining and attracting talented people
Campaigns and results
Baloise sent out 52 campaigns with a frequency of more than 4 campaigns per month and that brought almost 8.000 people to their website and they reached nearly 200.000 people through their ambassadors.
80% of all ambassadors share at least 1 campaign, 65% of all ambassadors open the mail of a campaign and they share on average on 1.5 social media channels.
One of the most successful campaign was the one from “De Warmste Week”.