Destiny creates an ambassador community to boost their brand


Destiny started working with Social Seeder in 2017 to create a community of ambassadors to boost their brand. The results are impressive and that’s why we share them in this use case.

About destiny

Destiny is a challenger in cloud telecom. It started with two brothers and a Telecom company in 2008, but Destiny has grown a great deal during the past few years and now it’s a fully mature cloud telecom company that competes with brands like Orange, Telenet or Proximus with a cloud interaction platform.

Destiny has 140 enthusiastic employees who take care of 11.500 satisfied customers. They have more than 10.000 connected offices, 10.000 cloud communication users and 150.000 cloud security users.

Why did they choose Social Seeder?

Destiny chose to work with Social Seeder because they wanted to create brand awareness, improve their employer branding and recruit top talent.

They believed Social Seeder could be their accelerator to get this all done.

Goals of the ambassador program

Destiny had 2 clear objectives with Social Seeder.

Destiny wanted to get their name out there, to get people to know and recognize them. Their clients are generally very happy with Destiny but transforming leads into clients is sometimes a challenge for them. People are familiar with their competitors but the familiarity with the brand Destiny is still growing. That’s why their main goal with Social Seeder is to create brand awareness.

Their second goal with Social Seeder was to fill in their open vacancies. As a scale-up they have many open positions and they used Social Seeder to find the right people through their colleagues and ambassadors.

Campaigns and results

They have more than 65 ambassadors, 57 of which were active during the last month. We are sending, on average, four different campaigns per month to different segments of our ambassadors and the results, for the moment, have been great.

This is a good example of a campaign that was very well received by their ambassadors.

They shared an interview with Daan De Wever, CEO of Destiny, where he spoke about Destiny’s growth and how they had doubled their customer base in the last months.

Of course, all their employees were eager to share the news. The post became really popular and the results of the campaign were great.

Destiny - seeding page

From the 69 invitees, more than 78% of them shared the content generating a total of 61 shares, which means that many of them shared the post on more than one social media channel.

The campaign reached around 7203 people and generated 1412 visits to their website. This means that each person who shared the campaign drove around 26 people to their content.


“Destiny is a cloud telecom company where communication is one of the key factors. Social Seeder helps us to share new facts and figures about our company through our colleagues. That’s creating brand awareness as it should be.”

Hylke Huys (Marketing & Communication Manager).

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