Durabrik has been working with Social Seeder since 2019 to release the power of employee advocacy. They are very happy with Social Seeder and we will share one of their successful campaigns.
Durabrik is not just a construction company. They combine years of expertise in building with a passion for people. For them, building is not just a professional execution of a plan.
Construction is working with and for people, and that’s what it’s all about for Durabrik.
Why did they choose Social Seeder?
Durabrik chose to work with Social Seeder for two reasons.
First they wanted to engage with their employees with an employee advocacy program.
Second they wanted to embrace Social Seeder for their marketing purposes.
They believed that Social Seeder could create the required impact they needed.
Goals of the ambassador program
Durabrik had 2 clear objectives with Social Seeder:
- Create more engagement via an employee advocacy program.
- Drive traffic to their website via meaningful content and promoting relevant internal and external communications.
Campaigns and results
"We started working with Social Seeder in 2019 and we already feel the impact. At the moment, we have more than 37 ambassadors, 95% of which are active. We are sending, on average, 4 campaigns per month to different segments of our ambassadors and we are quite happy with the results.
Sometimes, some campaigns don’t perform as well as we would like, but this is great feedback from our employees. It helps us understand what type of content they want and what they believe is interesting for their network. They work as a filter between us and our external audience.
We definitely notice that some types of content perform better and some subjects do better than others.
For example, the campaigns about “Nature Point Cooperation” and “staff party” are 2 examples of successful campaigns that have been very well received by our ambassadors."
Nature Point Cooperation
This campaign was launched to promote “Nature Point Cooperation”. Their team responded to the request and were able to drive quite some traffic to the voting site to support their colleagues. The 15 involved ambassadors got more than 367 people to their website.
This is another of our campaigns that was very well received by our ambassadors. The results were very positive. The 29 employees shared the campaign on 2,7 social media channels on average and they helped drive around 689 people to our website; almost 62,6 people per ambassador.
“A very handy tool for creating extra but high-quality reach via social media. Further very user-friendly for our ambassadors, who are wildly enthusiastic about the initiative.”
Jessica Van Dorpe (Marketing Manager)