Facilicom Group has been working with Social Seeder since 2016 to release the power of employee advocacy. The results of some campaigns we will share are incredible.
About Facilicom Group
Facilicom Group has been in existence for more than 50 years and specializes in providing facility services. Since 2014, Facilicom Group has also been active in the healthcare domain.
The 31.000 employees are working from 4 countries and have +50 years of expertise together.
Why did they choose Social Seeder?
Facilicom Group chose to work with Social Seeder for two reasons.
First they wanted to engage with their employees with an employee advocacy program.
Second they wanted to embrace Social Seeder for their marketing purposes.
They believed that Social Seeder could create the required impact they needed.
Goals of the ambassador program
Facilicom Group had 2 clear objectives with Social Seeder.
1. Create more engagement via an employee advocacy program.
2. Drive traffic to our website via meaningful content and promoting relevant internal and external communications. Both for Belgium as The Netherlands.
Campaigns and results
At the moment, we have more than 400 ambassadors, 40% of which are active. We are sending, on average, 2 campaigns per month to different segments of our ambassadors.
We are quite happy with our current results we are obtaining through Social Seeder. Sometimes, some campaigns don’t perform as well as we would like, but this is great feedback from our employees. It helps us understand what type of content they want and what they believe is interesting for their network. They work as a filter between us and our external audience.
We definitely notice that some types of content perform better and some subjects do better than others.
For example, the campaign “Facilicom Group number 1 on MT500-list” is an example of a successful campaign that has been very well received by our ambassadors.
The results were very positive. The 67 employees shared the campaign on 1,2 social media channels on average and they helped to drive around 846 people to our website; almost 12,62 people per ambassador.
Thanks to Social Seeder, our employees are able to share ready-made content using social media and carry out our corporate messages.
Wilco van Doorn (Communications Advisor at Facilicom Group)