Employee engagement is a critical driver of business success in today’s competitive marketplace. High levels of engagement improve organizational performance in many ways. However, unusual working conditions and personal uncertainty during the COVID-19 crisis has left workers somewhat disconnected. When employees work remotely, it is challenging to keep teams motivated and maintain good collaboration. During a crisis, harmonious work relations depend on (re)establishing the personal intimacy between employer and employee. It’s worth your time to focus on building the relationship between you and your team members through frequent, meaningful communication.
Patrick De Pauw
Founder of Social Seeder
Social Seeder provides the technology, the data, and the necessary support to optimize your employee communications. Increase engagement among the workforce, and convert employees into powerful online brand advocates.
Employee advocacy is often defined as the promotion of an organization by its staff members. In reality, it goes a lot further than this. It has many tangible benefits for organizations that embed it into their culture.
Looking for a way to engage your employees and turn them into powerful brand advocates? Effective internal communication is the best way to achieve this. Engaged employees are your company’s best asset. They are more dedicated, more loyal, more productive, and better aligned with your overall strategy. Give engaged employees the right tools to spread the word about your brand online and they will willingly do so, becoming strong brand advocates.
What better way to promote your company than your engaged employees? An engaged employee believes in your product or service so much that they’re eager to tell others about it. Encouraging employees to share company content on social media extends your reach beyond your organizations’ social media followers. Furthermore, it humanizes your brand and makes it more authentic and relatable. That’s because the public trusts social media content shared by friends and family more than content from CEOs, elected officials, online personalities, or celebrities.
People do business with people they know, like, and trust. This drives employees to develop relationships with prospects as part of the sales process, which can be achieved through social selling. Social selling is all about searching and finding the right prospects and engaging them with valuable content until they are ready to buy. When employees interact with potential buyers and customers through relevant content and engage in social listening, they position themselves as the go-to resource for information about your products or industry.
Companies that invest in employee advocacy can shape a strong, authentic employer brand. Recruiting is easy when your external brand image is positive. Through employee advocacy and employer branding, you’ll reach talented applicants through your workers’ social networks and have prospective recruits coming to you. Get more qualified applicants, hire employees faster, and reduce your average cost per hire.
As customer experience begins with an organization’s people, employees must have the motivation to keep customers happy. This is key to building a strong company culture that benefits your customers. With Social Seeder, you create an environment of active listening and sharing. Via employee engagement activities, you transform your company culture, so that team members feel more aligned with your organization and are prone to deliver extraordinary customer experiences.
Our 250+ customers worldwide are in different industries, ranging from SMEs to big corporates, all with different approaches. However, they do have one thing in common: they successfully built a community of ambassadors and are pleased with the results.