In the Spotlight: Kristof Drossaert
Behind every success is a great team, but who is the team behind Social Seeder? Get to meet our COO, Kristof Drossaert.
Chief Operations Officer (COO)
Kristof is the engineer of the organisation, he co-designs and builds the solid foundation and structure upon which the company can grow and flourish.
- What do you do at Social Seeder?
I am the COO , meaning that I'm responsible for the internal operations of Social Seeder. In essence, this means that I create the necessary structure and establish workflows that allow international growth.
- What was your career path before you joined Social Seeder?
Prior to Social Seeder I was a marketing professional, first within some of the top Belgian agencies and afterwards at client side as Digital Marketing Manager for Nissan Benelux.
- What accomplishment are you most proud of and why?
The fact that at Nissan, from basically nothing, I created a fully functional Digital Marketing team that had both a big influence internally and on a European level.
- What do you like most about being part of Social Seeder?
The reason I joined Social Seeder is that I could be part of sketching out the foundations of a growing company. And that is also what I like most, the sensation of being at the steering wheel of something great.
- What is your ambition for the company?
My personal ambition is to grow as a person and to gain respect as a visionary entrepreneur. For the company, my goal is to lift Social Seeder up to a company that has a unique market positioning that makes it very attractive to work with us and to become a must-have for our customers.
- Do you have any special interest in your personal life?
I'm what they call an amateur chef. I love discovering new food and recipes. And of course, field research is an important part of it.
- What was the main impact of Corona on your personal and professional life?
On a personal level, it meant that I could spend a lot of time with my two young children, which to me was a real blessing. However, missing out on social life has been and still is quite hard. On a professional level, I would say the biggest impact was the realization that 100% remote working is leading to a big disconnect between co-workers. So a healthy balance between remote and on-site is key for a successful organization.