SD Worx Releases the Power of Employee Advocacy




Client: SD Worx

Industry: Payroll, Tax & Legal and HR

Nº of employees: 3,600

As a leading European payroll and HR services provider, SD Worx provides a wide range of solutions to customers worldwide including payroll and HR, legal support, training, automation, consulting and outsourcing. 


What they wanted to accomplish

SD Worx had 3 main goals with Social Seeder:

  1. To reach 500 ambassadors by the end of 2018.
  2. To get people to share their content and increase visits to their website.
  3. To deal with the changes social networks are making to their algorithms. Posts from family and friends are being prioritised over branded content and it is becoming extremely difficult to position content organically. With an employee advocacy programme, SD Worx ambassadors can help them spread our content on their personal channels and gain visibility on social media.


At the moment, SD Worx is only recruiting internal ambassadors (employees) but they have already had requests from external people to become ambassadors.

All current ambassadors have come from one recruitment effort where they went around the with an iPad explaining our colleagues what becoming an ambassador entails.

As from next month on, they will be placing posters around the office to create more awareness.


What they accomplished

SD Worx started working with Social Seeder in 2017 and they already feel the impact. At the moment they have more than 190 ambassadors, 170 of which were active during the last month. They are sending, on average, four different campaigns per month to different segments of their ambassadors and the results, for the moment, have been great.

One of their best performing campaigns was “Belonen zonder extra loonkosten”, which in English means “Reward without extra labor costs”.

This campaigned contained a very interesting blogpost with different ways for employers to offer more net to their employees, without burdening their budget.

The post became really popular and the results of the campaign were great!

SD Worx - Campaign Results

From the 142 invitees, more than 60% of them shared the content generating 133 shares, which means that many of them shared the post on more than one social media channel.

The campaign generated a reach of around 16,134 people and 800 unique hits. This means that each person who shared the campaign drove around 10 people to our content.




Sharing rate

Sharing rate

Clicks generated

Clicks generated

The great thing about Social Seeder isn’t just the user friendly tool but also the warm team behind it. Suggestions are received with open arms and in addition support is always very fast, friendly and correct!

Mathias Vertessen │ Digital Media Expert at SD Worx
Mathias Vertessen │ Digital Media Expert at SD Worx

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