In today’s world, you can’t just rely on print advertising to promote an event. Digital marketing is vital for success as consumers are more focused on technology. Luckily, there are plenty of social media marketing tools, such as Facebook events, that you can use to promote your events online.
Benefit from the convenience of Facebook Events
Create a Facebook Event on your Page to connect to with audience and empower them to spend time together in the real world.
Here are a few statistics that might surprise you:
One of the good things about using Facebook is that they make it very easy to create a customised page for your event. It is also very easy for users to find these event pages and interact with them: say if they are attending the event, post comments and, of course, share it with their peers.
Here are a few tips to make sure your event page stands out:
- Keep the name of your event short and easy to remember. More than 50% of Facebook users only use the platform on their mobile device and making longer titles, makes it hard to read.
- Put detailed information about your event: date and start time, location and more. Remember to add tags that are specific to your business or event. Facebook shows ads and events based on people’s interests, using tags will help you position your events in front of the right people.
- Add a sexy picture. Your photo appears differently across desktop and mobile so it should be 1920 x 1080 pixels (16:9 ratio) or larger with little or no text. Be careful with the amount of text in the picture. If you want to set up event advertising, pictures with more than 20% text are often not approved or get less distribution.
- Include a ticket link. Especially when it’s a paid event. Add your event’s ticketing provider website link to the Ticket URL field. This will make it easier for people to buy tickets and you will be able to create ads optimized to drive ticket sales.
Your event page is ready? Great! Time to promote your event, drive awareness and get people to your events.
There are a few things you can do to maximise the impact:
- Share the event on your company page: from a few weeks or months before the event (depending on the type and size of the event), start to spread the word by regularly sharing your event on your Page. On every business page, there is a module called “upcoming events” that makes it easy for followers to quickly find events you are organizing. Users can also subscribe to the event and receive notifications when there is an update.
- Ask hosts and relevant groups to promote. Encourage everyone to share the event: hosts, organisers, employees and any other person involved. Your current followers and attendees are your best form of advertising and, if you can get them excited, they will get others excited through word of mouth.
You can also use topic-related Facebook Groups to increase the reach of your promotion.
- Don’t stop sharing event-related content. Before the event, post to the event to get people excited. During the event, give updates. After the event, encourage guests to share photos or videos and thank people for coming. You can also use this opportunity to promote upcoming events.
- Go Live. Facebook favours content that is being broadcasted live on their platform. It might be a good idea to go live to engage your audience before, after or during the event.
Remember that, once the big day is over, the event page becomes useless. That’s why it’s important to try to drive people engaged in the event to your business page. This will also make it easy to advertise future events when the time is right.
Create buzz on Instagram
Instagram is a great platform for visual storytelling. While most companies focus on the usual social media platforms like Twitter and Facebook, many of them are overlooking the social network that highlights the power of pictures.
With all the competition in social media, every bit of exposure helps and Instagram is a powerful visual tool that can help you boost your event.
Beware the power of Instagram #hashtags
Instagram is a really hot spot for hashtags and it seems not to have a saturation point. According to a recent study, interactions are highest on Instagram posts with 11+ hashtags. So, no sweat for those who love to fill their Instagram posts.
Hashtags help attendees find posts about your event quickly, but also provide a sense of community for people who plan to attend. Hashtags are not just like keywords, they can become the symbol of a community talking about a certain topic and they should be used before, during and after the event.
Before deciding what hashtags you want to use, do a quick search to make sure that your chosen ones are not already being used. Your goal is the start off with a clean slate when it comes to hashtags.
Tease your audience
While Facebook is suited for longer paragraphs and posts, most Instagram users post pictures with short captions. This makes it the ideal place for pre-event teasers. Tease your followers with shots of the venue, quick videos of what happens behind the scenes and more.
You can also use it for decision making for the actual event. For example, you can ask them what food they prefer or what kind of music they’d like to listen in a poll.
Snap to promote your event with Snapchat
Snapchat can be beneficial not only for building excitement for your upcoming events but also for broadcasting live events.
One of the good things about Snapchat is that it doesn’t require hours of tailoring to make your presence known to your audience. You can advertise your Snapchat account on your other social media platforms and, once you start building your audience on the platform, send targeted videos and pictures directly to them.
Younger generations are actually choosing Snapchat over other social platforms such as Facebook, so capturing them now will help you build your audience for the future!
Share exclusive sneak peeks
One of the main benefits about Snapchat is that your pictures “self-destruct” after an amount of time. For this reason, Snapchat is ideal for sharing the most exclusive sneak peeks.
If you don’t want to share all the details out there but want to generate buzz among attendees, share the details only on Snapchat and only at certain times. This will increase the sense of exclusivity of your content.
Make it more human
To humanize your brand, let different members of your team take over your Snapchat during the day of the event. This way, you can show followers the process from different points of view. They get a hint of what is going on in just a few short videos.
Create a geofilter
Geofilters are layers you put over your Snap that show where you are or what you are doing. There is something exclusive about geofilters. Users can only use them if they are at a certain place at a certain time… And that time and place could be your event.
Imagine all your attendees snapping geofiltered stories of the event to their friends generates buzz. That sounds like a great promotion for your event!
- Create a page where people can get updates about the event, like an event page on Facebook. Put detailed information like the date, starting time, location and more on this page.
- Keep the name of your event short and easy, most people use the Facebook platform on their mobile phone, making longer titles hard to read.
- Create a hashtag on Instagram so people find posts about the event quickly and all together in one place.
- It’s all about creating buzz, get people excited and get them talking about your event. A platform like Snapchat allows you to show exclusive sneak peeks and get people talking.
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- How to use word-of-mouth and peer-to-peer fundraising marketing to improve your fundraising campaigns