FOR WHOM?

IMPROVING BRAND AWARENESS

The message that you wish to share may be important, but what is at least as important is its source. People are more attentive to messages from their own personal social network, communicated by their friends, acquaintances, colleagues and family members. Research (*) has shown the credibility of campaigns shared by ambassadors to be six times higher than that of campaigns originating from the organisation itself.
(*) Source: Keller-Fay Group - Article on Word of Mouth Advertising - April 2014

Social Seeder is the ideal tool to work on brand building in an engaging manner. Employees (internal ambassadors) as well as customers, dealers and brand fans (external ambassadors) are all involved, which heightens brand awareness.

BUSINESS VALUE

Stronger marketing through Social Seeder

- Creating a higher sense of brand awareness also increases brand loyalty.
- Having other people convey your message in a trustworthy manner will help you reach and appeal to a much wider and bigger audience.
- More people will be able to find their way to your website, blog or video.
- Thanks to the invitations extended by your ambassadors to their networks, visitor numbers to your stand at trade fairs and events will also be increased.
- Social Seeder is also powerful fund and vote-raising tool.

Benefits for your organisation

- Creating a higher sense of brand awareness also increases brand loyalty.
- Your social media reach is continually increasing and renewing itself.
- More and more people will identify with the values of your organisation.
- Your organisation will promote itself in a credible, sincere and engaging manner.
- Additionally, you can be assured that your social media campaigns will be shared safely.
- The credibility of traditional paid campaigns can be strengthened by having your messages shared by your ambassadors.

Benefits for your ambassadors

- Ambassadors feel acknowledged and valued, and share your organisation’s messages with suitable pride.
- Because your ambassadors feel involved in your organisation, their sense of engagement will only increase.
- It’s easy for ambassadors to share their enthusiasm for your organisation with others.

EMPLOYEE ADVOCACY

You can use Social Seeder to involve your employees in your organisation’s online communication. This makes Social Seeder a convenient tool for your internal communications department.

Social media campaigns can be used to convey information about your organisation to the people whom it affects most: your employees. Well-informed employees who are committed to your organisation are, of course, the most ideal online ambassadors imaginable. They communicate about your organisation and, in doing so, help build up its name recognition and credibility.

Social Seeder can offer the employees of your organisation numerous benefits. Regularly sharing interesting notifications with their network enables them to demonstrate their expertise, which in turn contributes to raising their social status and helps them expand their own social network (employee branding).

A great deal of benefit can be gained for your own organisation in this as well. The dashboard displays significant insight into the messages shared by your employees. You can identify the most influential ambassadors and reward them for their efforts, if you like. After all, employees who are committed to your organisation are beneficial to cohesion within your organisation.

BUSINESS VALUE

Better internal communication through Social Seeder

- Social Seeder helps you expand a network of well-informed employees who are committed to your organisation.
- Your employees are the organisation’s most ideal ambassadors.
- You can share company communication with them safely and conveniently.

Benefits for your organisation

- Well-informed employees who are committed to your organisation are more productive.
- Your employees will help you to convey a coherent story.
- Inviting your employees to act as ambassadors will strengthen your ties.

Benefits for your employees

- Employees feel acknowledged and valued and share your organisation’s messages with suitable pride.
- Because your employees feel involved in your organisation, their positive engagement will only increase.
- It’s easy for employees to share their enthusiasm for your organisation with others and, in doing so, contribute to effective internal communication.

SOCIAL RECRUITING

Your human resources department will also benefit from Social Seeder. Ambassadors can share job openings within the organisation with their online network and, in doing so, take part in the search for new colleagues. Talented candidates may not actively be searching for new challenges, but you can reach them through the networks of your internal ambassadors.

BUSINESS VALUE

Successful HR policy through Social Seeder

- Involving your employees in your search for new talented staff members gives you an opportunity to show them your appreciation for their efforts and enthusiasm.
- Your organisation will demonstrate itself online as an attractive employer, which will also result in unsolicited job applications.

Benefits for your organisation

- Proud and motivated employees describe your organisation as a pleasant place to work.
- You will be able to recruit more efficiently - and at a lower cost price.
- Your employees show themselves to be opinion leaders and your organisation will be perceived as a unified whole.

Benefits for your employees

- Employees contribute to your organisation’s recruitment policy.
- Employees feel acknowledged and valued and share your organisation’s messages with suitable pride.
- Because your employees feel involved in your organisation, their positive engagement will only increase.
- It’s easy for employees to quickly and conveniently share their enthusiasm for your organisation with others.

SOCIAL SELLING

Consumers and purchasers are generally more sceptical towards commercial messages communicated by brands and organisations. Social Seeder enables you to convey these messages through your employees’ personal social networks. This will reflect positively on your sales figures.

BUSINESS VALUE

Social Selling targets through Social Seeder

- Both your reach and your impact will increase exponentially. A message shared by a single ambassador will be read by 125 members of his or her social network, of which one in every twenty will click through to the target page.
- These shared messages heighten brand awareness considerably.
- Thus, greater interest is created in your organisation, in both a B-to-B and a B-to-C environment.
- You will also be reaching a new group of potential customers.
- Thanks to the invitations extended by your ambassadors to their networks, visitor numbers to your stand at trade fairs and events will also be increased.

Benefits for your organisation

- Inviting your employees to act as ambassadors will increase the reach and heighten the impact of your commercial messages.
- You will reach more and more new people through social media, because the network of all your ambassadors is broader and more tightly knit than that of your organisation.
- Credible communication also causes interest among prospects to be increased.

Benefits for your sales staff and other employees

- It’s easy for employees to quickly and conveniently share their enthusiasm for your organisation with others.
- Employees demonstrate their sense of engagement and receive acknowledgement for this from the members of their social networks.
- Employees feel more closely involved because they actively contribute to the achievement of your corporate goals.

HOW DOES IT WORK?

Identify and recruit your ambassadors

Social Seeder helps you compile an extensive database of internal and/or external ambassadors. This convenient platform enables you to easily segment, organise and manage this network.

Compose your social media message

Decide which story you want to share and through which channels you would like your ambassadors to share it.

Activate
your
ambassadors

Ask your ambassadors to proactively share information on their favourite social media.

Convenient sharing

All it takes for your ambassadors to share your information is a single click of the mouse. It’s up to them to choose the most appropriate social media channels and whether or not to add a personal message.

Analyse your results

To measure is to know! Our live dashboard displays all the information you need to know about your campaign. From here on you can analyse views, clicks, reach, conversion rates and marketing values.

Optimize future campaigns

Based on this information, you can then adjust or streamline your future campaigns for maximum results.

TESTIMONIALS

  • JAMES MARTIN Head of Social Media
    Reed MIDEM

    "We've been using Social Seeder for just over a year now. It's enabled us to activate hundreds of ambassadors, and through them reach over 300,000 people. This has more than doubled our overall social reach, beyond our 240k-strong fanbase, and allowed us to start building a long-term ambassador plan. It has also enabled us to start employee advocacy, by sharing ambassador pushes internally too. Social Seeder will be a key part of our social media strategy moving forwards."

  • NICO TEMPELAERE Managing Director
    JUSt.Agency

    "As a preferred partner for Social Seeder we have the advantage to offer our customers a high level and efficient platform that makes use of Social Ambassadors. We see the social activation via brand lovers or ambassadors as an important next step to spread different messages to other individuals."

  • BRUNO PEETERS Social Media Expert
    Belfius Bank

    "Social Seeder allowed Belfius to stimulate employees to spread messages on their social media channels. As ambassadors of the company, employees are very well placed to distribute messages, such as publicising campaigns, letting people know when the company is looking for new people or spreading news about sponsorship initiatives. In this way, employees can ensure that the initiatives of Belfius get wider exposure. Social Seeder is a very attractive solution for us in supporting employee advocacy."

  • ROBBIN SACRE MARKETING EXPERT
    Proximus

    "We always want to be close to our customers, that’s what we stand for as a Proximus employees. Social seeder gives us the opportunity to get closer to our customers through social media as well.
    Our sales and marketing people have a wide social network. This is a great asset for us because a personal message from a friend or an acquaintance has much more impact than any other form of communication. Our internal staff are also more concerned with the stories we’re seeding and are highly appreciated as an ambassador."

  • HEIDI WAUTERS AMBASSADOR
    Belfius

    "What do I, as an ambassador, find so great about Social Seeder? That it’s so user-friendly. You receive an email containing a ready-to-go message that you can share with your own network via Twitter, Facebook or LinkedIn by simply pressing a button.

    And perhaps the most important aspect: it works. A while back, the bank advertised a series of vacancies for young professionals. When I shared the seeding campaign with my friends and followers, I received an amazing number of reactions from young people in my network who asked me what it was like to work at Belfius. "

  • PETER MOEDT MARKETING EXPERT
    Nuon

    Social Seeder makes sharing so much easier. And above that, I love the fact that this software makes it possible to see the impact of all of my colleagues’ social shares. This is not only very valuable to our organisation, but it’s fun for them as well: the gamification element surely adds to the experience.