Employee advocacy has lots of things to offer and can be used in many different industry types. In this post, we’ll take a closer look at two different education groups and see how they are using advocacy to their advantage.

Université Libre de Bruxelles

The Université Libre de Bruxelles is a French-Speaking private research university in Brussels. University is all about community among students, but not only that. Also between the students and the University. For them starting an ambassador programme meant creating a closer connection between the students and the University and build a relationship that can benefit both greatly.

They wanted to increase awareness and improve their image on social media through their students. And spread content adjusted to their different segments of ambassadors like teachers, students, external fans, etc.

What they did, ULB created a landing page to inform about the concept of advocacy and ambassadorship. Then, they asked people to sign up to be an ambassador in the segment of their role with the content they were interested in. They started to send campaigns 1 – 2 times per month with quality and highly targeted content for the students.

What they accomplished

  • 2100 Ambassadors recruited.
  • 95% still active after year one.
  • Each ambassador generates an average of 28,3 clicks.
  • 15% of the ambassadors share regularly on at least two social media channels.

GO! Onderwijs van de Vlaamse Gemeenschap

GO! Onderwijs van de Vlaamse Gemeenschap Is a Flemish public institution that public education organised at the request of the Flemish Community. They wanted to connect with all their employees and fans in an engaging way to spread awareness and share their values on social media.

Their main goals were to create awareness about the organization’s mission and values, promote their image through social media but also connect with all their proud employees and fans.

What they did, First, Go! Onderwijs had to identify their proud employees and ask them to join their ambassador programme. Then, they segmented their ambassadors according to their expertise and interest areas. To create a closer relationship with their ambassadors, Go! Onderwijs decided to only send their ambassadors exclusive content of their interest.

What they accomplished

  • Quick response from the employees and creation of a community of 1600+ ambassadors.
  • Noticeable increase in the engagement generated in social media.



About Social Seeder

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