Behind every strong marketing team, there is a strong set of tools. In this blog post, we’ll go over some of the best marketing tools we recommend. We hope that you’ll be able to find some new tools that might help you.
Tools to organize, develop and share ideas
A collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process.
Trello has everything you need to organize projects of any size. Open a card and you can add comments, upload file attachments, create checklists, add labels and due dates, and more.
Trello’s basic board (yay!!).
A tool for mind mapping and brainstorming. It lets you capture, develop and share ideas visually. It has plenty of templates to choose from and a built-in icon library to make things easier.
It is a completely web-based tool, which means there’s no download and no updating!
Asana is a web and mobile application designed to help teams track their work. If you enjoy a good to-do list, Asana is the tool for you.
It uses tasks, projects, dashboards, and conversations to help your team move from start to finish of a project.
Tools that make designing easy
This is a free tool that makes it easy to design social media graphics, infographics, and other marketing materials. It uses a drag and drop interface and it’s very easy to use. No need for graphic or web design knowledge.
It also includes a marketplace with lots of templates that you can use and adapt to your needs.
Pixlr is a cloud-based set of image tools and utilities, including a number of photo editors, a screen grabber browser extension, and a photo sharing service. The suite is intended for non-professionals, but the apps range from simple to advanced photo editing.
If you need to crop an image or apply a filter to a picture but you don’t want to invest in a design software, Pixlr might be the tool for you.
This is a subscription-based website builder that offers an easy way for individuals and businesses to create and maintain websites, blogs, and online stores. There is no knowledge of coding required because of all the templates.
Tools to connect and talk with your clients, prospects, and colleagues
With appear.in you can collaborate from anywhere with effortless video conversations and talk to up to 8 people (12 people in premium version).
It does not get much easier as appear.in. You just have to create your own video room with a custom link: appear.in/your-room-name – personalize it and share the link. Your guests can join the video call just by clicking the link you shared with them.
AnyMeeting is a simple, affordable tool that meets all the conferencing needs of small business, from a phone, video or web conference to a large webinar.
AnyMeeting also offers a free version to meet with up to 4 attendees using video, audio and screen sharing.
Zoom is a tool for remote conferencing services using cloud computing and it’s free for an unlimited amount of meetings with up to 50 participants. The only downside is that the free version only allows meetings of max. 40 minutes.
Tools to research and gain insights
A tool that allows you to browse the latest sales and marketing research, data, reports, and statistics, available for free. You can find data about how industry trends, or how effective advertising is in different regions around the world. You can also use the presentation-builder tool to compile stats and charts into an overview.
See how visitors are really using your website, collect user feedback and turn more visitors into customers.
With Hotjar, you can visualize your visitors’ behaviour. A ‘heatmap’ visually represents how visitors move, where they click or till where they scroll. A really useful software to improve your web conversions.
Growing your business starts by understanding what your customers and potential customers want. Qualaroo lets you send targeted surveys to visitors anywhere on your website to gain insights on what they want and what’s preventing them from achieving it.
- Behind every strong marketing team, there is a strong set of tools.
- There are many tools that can help you fulfil the same task. Research online and compare the different tools before deciding to go for one of them.
- Picking out the right tools will help you make your life as a marketer easier.
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