Build trust and relevance
Employees are your most valuable marketing asset and the best weapon to boost your social brand reach across their personal social channels. Just keep in mind that:
92% of people trust word-of-mouth more than any advertising format.
74% of consumers identify word-of-mouth as a key influencer in their purchasing decisions (this number goes up to 91% in B2B!)
Stay on brand and control the content your ambassadors share
Decide what content you want your ambassadors to share and when.
Control the messages your ambassadors’ share or give them the freedom to write it by themselves.
Segment your ambassadors and the content you share with them to ensure you reach the desired audience.
Improve and control your social media ROI
Understand end-to-end how your ambassadors are behaving and how your campaigns are working.
Monitor who is sharing, who sees your content and how many people click on it.
Measure the ROI by tracking the URLs of your campaigns and learn which of your campaigns drive more sales.
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