delaware releases the power of employee advocacy

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Client: delaware

Industry: IT and Services

Nº of employees: 1,700+

delaware is a fast-growing, global company that delivers advanced solutions and services to organisations striving for a sustainable, competitive advantage.


What they wanted to accomplish

delaware has 3 main goals with Social Seeder:

  1. Create awareness: try to get their name out there and get people to know them.
  2. Drive traffic to their website: In most of their campaigns, they share blogposts that believe are interesting and relevant for their ambassadors and their audience. The goal in these cases is that ambassadors and their network read the blog and, once they finished reading it, they start browsing the rest of the website.
  3. Boost conversion: for instance, delaware uses Social Seeder to promote events and get people to sign up. They also use it to move people to participate in other actions like when they asked their ambassadors to help them, gain votes for Annelies, a colleague who was a candidate for “Young ICT lady of the year”.

What they accomplished

delaware started working with Social Seeder in 2017 and they already feel the impact. At the moment, they have more than 210 ambassadors, 80% of which are active. They send, on average, four campaigns per month to different segments of our ambassadors and we are quite happy with the results.

An example of a campaign that was very well received by delaware’s ambassadors was “AI 4 business”. 

delaware is an innovative company and they have been passionate about AI from the very beginning and. With this campaign delaware wanted their employees to share their pride for being one of the partners and co-creators of the AI 4 Business Summit.

The results were very positive. The 47 employees shared the campaign on 1.85 social media channels on average and they helped delaware drive around 320 people to the website; almost 7 people per ambassador.




Active ambassadors

Active ambassadors

Campaigns per month

Campaigns per month

Social Seeder ensures that our #peopleofdelaware can actively participate in spreading the word about our most recent news. By sending different content (going from events to blogs and press releases) to different ambassador groups, we can reach people far beyond our boundaries.

Bieke Truyaert │ Digital Marketing Assistant at delaware
Bieke Truyaert │ Digital Marketing Assistant at delaware

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