Social Seeder was launched in January 2013. At the outset, it had basic social media sharing features. It was meant to engage people naturally close to an organization (employees, clients, fans or any important business relationship) as powerful online ambassadors. Organizations that wanted to amplify their messages through their ambassadors’ social networks could buy credits to send Social Seeder campaigns to their fanbase. It was designed to promote social selling and extend the marketing reach, but with only top-down communication in mind.
Employee engagement is a critical driver of business success in today’s competitive marketplace. High levels of engagement improve organizational performance in many ways. However, unusual working conditions and personal uncertainty during the COVID-19 crisis has left workers somewhat disconnected.
When employees work remotely, it is challenging to keep teams motivated and maintain good collaboration. During a crisis, harmonious work relations depend on (re)establishing the personal intimacy between employer and employee.
It’s worth your time to focus on building the relationship between you and your team members through frequent, meaningful communication.