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Meet our founder

Patrick De Pauw - Founder of Social SeederIt's the kind of story met with, "No, way!" or "That's crazy," but it's still true. Founder Patrick De Pauw was invited to a lunch at Google headquarters. Some of the other guests? Then-President Barack Obama and Richard Branson to name a few. At the time, Patrick had spent nearly 30 years in the travel marketing industry forming relationships and connections--one of whom invited him to this select roundtable.

On the flight home, Patrick reflected on the power of connections. In travel, he had seen that other people's opinion was more influential than most marketing tools. As ads got more expensive and algorithms more unpredictable, Patrick decided to focus on the one thing that consistently worked: word-of-mouth.

Once he returned, Patrick promptly developed a concept around connections; social media being the obvious starting point. In reviewing online posts, likes, and discussions, he noticed people happily act as de facto ambassadors for things they like whether a destination, brand, cause, or organization. They do it without money and often without even realizing it. 

After mapping out specific ways to capture the untapped ambassador goodwill, Patrick joined forces with friends, Jo Caudron and  Dado Van Peteghem, who were working on a compatible idea which became Social Seeder.

"An ambassador is an unpaid believer in your organization whether they are employees, loyal customers or true fans. They are your most persuasive spokespeople on social media and the main drivers behind your company’s online conversation. Why not leverage their power?"

Patrick De Pauw

Founder & CEO Company

The evolution of Social Seeder

The first iteration of the platform had basic social media sharing features. The emphasis was on using ambassadors as a means for social selling and extending the marketing reach. Analytics were added to give performance measures. By 2016, Social Seeder had 150+ customers from all over Europe and a full-time team of six.

Our First WebsiteThrowback: the homepage of first website in 2013.

In 2018, an evolution towards employer branding emerged. As people started to post about their workplace–whether to recruit new co-workers or highlight various events within their company–Social Seeder resonated with a growing number of HR teams. Ambassadors had higher rates of engagement and shared (at a ratio of 100%) positive conversations about their company.

As the digital era progressed, a social media presence was unavoidable and organizations wanted to be easily distinguished from their competitors. Authentic conversations became essential. Social Seeder allows employees to speak online the way they would talk in a coffee shop or over a meal with friends—with a natural enthusiasm. It was good timing. Paid advertising  reach dropped drastically over the years. Plus, audiences were becoming selective and tended to avoid ads and branded messaging.

By 2019, most HR teams started to see that the strategic insight and methodology Social Seeder offered was not just a budget "nice to have" but a must. To meet the increasing need, Social Seeder expanded to 16 full-time employees by early 2020, with partners in three new countries, and 250+ customers all across the globe.

To this day, Patrick never says no to a lunch opportunity because you never know who will be there at the table—or what idea it might inspire later. 

Our team

Patrick De Pauw - Founder & CEO at Social Seeder

Chief Evangelical Officer. Patrick is a frequent and enthusiastic public speaker on ambassadorship. During the rare moments he is not working, he is probably taking back-to-back spinning classes.

Patrick De Pauw

Founder & CEO

Bram Huyghe - Strategy Lead Employer Branding

Bram uses data to create (employer) branding strategies that overlap business goals and internal culture to drive brand awareness and image. He loves building strong relationships between employees and external potential.

Bram Huyghe

Strategy Lead Employer Branding

Vincent Costens - Customer Succes Manager at Social Seeder
Vincent enthusiastically helps companies and their people kickstart their Ambassador Program. He's always in for a topical discussion about new trends and ways to improve your engagement, with a coffee of course.

Vincent Costens

Customer Success Manager

Marie Line

Marie - Line is a dynamic & sociable person for whom customer satisfaction is essential. In her spare time, she loves's photography as a passion.

Marie-Line Verhelst

Customer Success Member

Jens website 02

Jens is a straightforward person who always wants to create the best relationship with his clients. In his spare time, he likes to organize events and taste new beers.

Jens Van Cauter

Customer Success Member

Selva Prakash - Product Manager at Social Seeder

Selva's role focuses on improving the ambassador platform, including adding new features to the already cool platform. In order to succeed, he manages a team of developers.

Selva Prakash

Product Manager

Lukas De Pauw - Product Owner at Social Seeder

Lukas ensures that new features of the platform are rolled out by development. He knows the platform by heart. In his spare time, he loves playing Dungeons and Dragons. 

Lukas De Pauw

Product Owner

Anton Kostash - backend engineer at Social Seeder

Anton writes code in the back-end to ensure you can use the platform smoothly. In his spare time, you can find him lifting weights in the gym. 

Anton Kostash

Backend Engineer

Dennis Dijkstra - Front-end developer at Social Seeder

Dennis works from the sunny city of Barcelona. He takes pride in writing clean, performant code that our users interact with on a daily basis. Besides programming, he enjoys spending time at the gym and the seaside.

Dennis Dijkstra

Front-end developer

Anna Theodoropoulou - Junior front-end developer at Social Seeder

Anna makes sure that you can use the platform as it should be. With her eye for details, she ensures there are no bugs. You can find her taking photos in her spare time.

Anna Theodoropoulou

Junior Front-end Developer

We're even better in real life

See what Social Seeder is all about—and more importantly what it can do for you!

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