ABOUT SOCIAL SEEDER
Taking into account today’s superabundance of information, authentic and credible online communication is more important than ever. This is why we founded Social Seeder. In the meantime, we’re proud to announce that more than 150 national and international organisations are currently using Social Seeder for online marketing!
Creating the greatest possible impact by broadcasting messages to the widest audience possible is something we all want. Unfortunately, communication like this is often lost in the surplus availability of news items that we swipe and scroll through each and every day.
This is why Social Seeder uses a completely different approach. What we do is to help you find zealous ambassadors for your organisation and encourage them to share your messages with their network. The result? A modern version of word-of-mouth advertising with an average conversion rate that is ten times as high as that achieved by traditional social media campaigns.
HOW DOES IT WORK?
Identify and recruit your ambassadors
Social Seeder helps you compile an extensive database of internal and/or external ambassadors. This convenient platform enables you to easily segment, organise and manage this network.
Compose your social media message
Decide which story you want to share and through which channels you would like your ambassadors to share it.
Ask your ambassadors to proactively share information on their favourite social media.
All it takes for your ambassadors to share your information is a single click of the mouse. It’s up to them to choose the most appropriate social media channels and whether or not to add a personal message.
To measure is to know! Our live dashboard displays all the information you need to know about your campaign. From here on you can analyse views, clicks, reach, conversion rates and marketing values.
Optimize future campaigns
Based on this information, you can then adjust or streamline your future campaigns for maximum results.
WHAT IS AN AMBASSADOR?
Every organisation has potential ambassadors: These can be motivated employees (internal ambassadors) or, just as easily, loyal customers, sponsors, dedicated resale agents or enthusiastic fans (external ambassadors). What it comes down to is empowering voices to communicate whatever your organisation is passionate about.
Ambassadors are kept informed of what’s going on at your organisation and can voluntarily share this information with their network. This allows them to communicate recent developments and the values of your organisation in an engaging, impassioned and understandable manner. Because the ambassadors are trusted by their network, the impact of the messages they convey will grow exponentially. This is Social Seeder’s recipe for success.
EXPERIENCE THE POWER
OF DIGITAL WORD OF MOUTH
How exactly does it work? Well, you can experience it for yourself!
If you enter your email address below, you will get an email with an example campaign that you can share on social media.
By clicking the Share button in the campaign email, you will discover its contents. After that, you can decide for yourself whether you want to share the campaign and on which social networks you wish to do so. You'll see that sharing the campaign is a piece of cake.
The simulation gives you a great idea of how you as an organisation or company can get your campaigns shared on social media by your ambassadors, thus creating unparalleled reach.
From the blog
Where does the power of ambassador marketing hide?
OUR PLATFORM HAS BEEN UPGRADED
Most of you have been sending your Social Seeder campaigns from the ‘new’ platform for a while now. You may have noticed that we’ve been tweaking it continuously. IMPROVED SEEDING PAGE For example, we’ve changed the look and feel of the seeding page and we’ve added an extra row of share-buttons at the bottom. This […]
Having an ambassador strategy is important to reach Millennials
In social media marketing one very important goal is to get other people to share your content. When your own audience is small, you depend on others to help you reach a larger audience by putting your content in front of their audience. This is one of the main reasons organisations decide to set up […]
Customer Case Volvo Trucks
Our Support Team not only tackles technical issues Social Seeder Users encounter, but also non-technical questions about what constitutes a good campaign of how to start an ambassador program from scratch. Because we do not have a full blown inspirational manual (yet) we would like to present one customer case each month, just to inspire […]