Creating awareness, increasing traffic and boosting conversions with Social Seeder

Delaware chose to work with Social Seeder for two reasons.

First they wanted to engage with their employees with an employee advocacy program.

Second they wanted to embrace Social Seeder for their marketing purposes.

They believed that Social Seeder could create the required impact they needed.


Delaware had 3 clear objectives with Social Seeder:

  • Create awareness: they try to get their name out there and get people to know them.
  • Drive traffic to our website: In most of their campaigns, they share blogposts that they believe are interesting and relevant for their ambassadors and their audience. Their goal in these cases is that ambassadors and their network read the blog and, once they finish reading it, they start browsing the rest of the website.
  • Boost conversion: for instance, they use Social Seeder to promote their events and get people to sign up. They also use it to move people to participate in other actions like when they asked their ambassadors to help them gain votes for Annelies, a colleague who was a candidate for “Young ICT lady of the year”.
Active ambassadors
Content tailoring
Campaigns per month

Delaware activates employees to upvote colleagues for awards


At the moment, they have more than 210 ambassadors, 80% of which are active. They are sending, on average, four campaigns per month to different segments of our ambassadors and they are quite happy with the results they are obtaining through Social Seeder.

Sometimes, some campaigns don’t perform as well as they would like, but this is great feedback from their employees. It helps them understand what type of content they want and what they believe is interesting for their network. It works as a filter between Delaware and its external audience.

They definitely noticed that some types of content perform better and some subjects do better than others.

For example, the campaigns about “AI 4 business” and “young ICT lady of the year” are 2 examples of successful campaigns that have been very well received by their ambassadors.

ICT lady of the year

This campaign was launched to promote Annelies, one of their colleagues, as a candidate for the ”Young ICT Lady of the Year” and get people to vote for her.

Their team responded to their request and they were able to drive quite some people to the voting site to support their colleague. The 47 involved employees got more than 290 people to vote for Annelies!

AI 4 Business Summit

This is another of our campaigns that was very well received by their ambassadors.

Delaware is an innovative company. They have been passionate about AI from the very beginning and, with this campaign they wanted our employees to share their pride for being one of the partners and co- creators of the AI 4 Business Summit.

The results were very positive. The 47 employees shared the campaign on 1.85 social media channels on average and they helped them drive around 320 people to their website; almost 7 people per ambassador.


Delaware is a fast-growing, global company that delivers advanced solutions and services to organisations striving for a sustainable, competitive advantage.

They have 1.700 employees with 32 nationalities working in 26 regional offices and are active in 13 countries.

“We originate from a dream to initiate an organization that lasts. A company that lives on through succeeding generations and our customers’ successes. An intense organization eager and warm, demonstrating commitment with a spirit.”

Peter Oyserman (founding partner of delaware)