At the moment, they have more than 210 ambassadors, 80% of which are active. They are sending, on average, four campaigns per month to different segments of our ambassadors and they are quite happy with the results they are obtaining through Social Seeder.
Sometimes, some campaigns don’t perform as well as they would like, but this is great feedback from their employees. It helps them understand what type of content they want and what they believe is interesting for their network. It works as a filter between Delaware and its external audience.
They definitely noticed that some types of content perform better and some subjects do better than others.
For example, the campaigns about “AI 4 business” and “young ICT lady of the year” are 2 examples of successful campaigns that have been very well received by their ambassadors.
This campaign was launched to promote Annelies, one of their colleagues, as a candidate for the ”Young ICT Lady of the Year” and get people to vote for her.
Their team responded to their request and they were able to drive quite some people to the voting site to support their colleague. The 47 involved employees got more than 290 people to vote for Annelies!
This is another of our campaigns that was very well received by their ambassadors.
Delaware is an innovative company. They have been passionate about AI from the very beginning and, with this campaign they wanted our employees to share their pride for being one of the partners and co- creators of the AI 4 Business Summit.
The results were very positive. The 47 employees shared the campaign on 1.85 social media channels on average and they helped them drive around 320 people to their website; almost 7 people per ambassador.